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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Together with Northwestern University: |
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| Thursday, March 28, 2019 |
| Four Things Marketers Should Learn From E-Commerce | ||||
| The unprecedented growth of e-commerce has fundamentally changed the way consumers, and therefore marketers, think about retail—and marketing. Traditional experience models are no longer enough to serve and delight your customers. Let's see how lessons from e-commerce can help us reach today's consumers. | ||||
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| How to Communicate With the Most Tech-Savvy Generation Yet | ||||
| The next consumer powerhouse generation can be summed up in one letter: Z. Communicating with and marketing to this young audience of digital natives isn't easy. But it is possible—if you focus on their diverse subcultures. Here's how. | ||||
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| Build In-Demand Skills for Modern Communication Careers | ||||
| sponsored | ||||
| To prepare for today's communication roles, marketers need to build in-demand skills—like user experience (UX), user interface (UI), and human-computer interaction (HCI). By specializing in content strategy, data science and analytics, or learning design, you can thrive in modern marketing departments with an online MS degree from Northwestern. Here's how you can future-proof your career now. | ||||
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| Live Your Best Life (And Help Your Team Do the Same): Laura Gassner Otting on Marketing Smarts [Podcast] | ||||
| Laura Gassner Otting explains how to redefine success and shares some inspiration from her new book, Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life. See how you can apply the same approach to marketing teams—and improve marketers' engagement and productivity. | ||||
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| Planning Your Email Marketing Campaign: A Course | ||||
| Before you write the first word of your first message, you need to fully plan your email campaign. You'll begin by setting measurable goals, segmenting your list, and selecting your perfect audience. With careful planning, you’ll be sure you’re sending the right message to the right person at the right time. Ready to get started? | ||||
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| How Concerned Are Consumers About Online Privacy? [Study] | ||||
| More than three-quarters (76%) of consumers in the United States say they are now moderately or significantly concerned about online privacy and the ways brands use data. Check out the findings. | ||||
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| Google Search Algorithm Updates: 2018 [Infographic] | ||||
| Ranking on Google is getting more complex—and strategically important—every single year, and 2018 was no exception. Though we're well into 2019, a wide range of Google Search algorithm updates from the past year are still influencing our search results. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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