MarketingProfs Today: Innovate for Profit and Branding | Building a Global Reputation | Influencer Marketing Tools

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: 'Don't Chase the New, Innovate the Old': Four Lessons From Nike
2.	Podcast: Building a Global Reputation in Your Niche: Vern Tejas
3.	PRO How-To Guide: Email Essentials: Gmail Tricks of the Trade
4.	Survey Says: 10 Most In-Demand Companies on LinkedIn
5.	Infographic: Understanding the Tools of Influencer Marketing

Use AI to tackle common challenges that cause customers to abandon your brand. Check out this report to learn how to visualize and proactively improve customer experiences to maximize engagement and loyalty.

How-To

'Don't Chase the New, Innovate the Old': Four Lessons From Nike

By Soon Yu

Innovating existing products and services rather than chasing the shiny and new is a smart use of resources and energy. And it has a far higher chance of success. It also protect your iconic status, the highest and most profitable form of branding. Read More

Podcast

Building a Global Reputation in a Lofty Niche: Award-Winning Mountain Climber and Author Vern Tejas on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Tejas shares the story of how he built a global reputation for guiding people on some of the world's most daunting climbs, and discusses his Seventy Summits: A Life in the Mountains. Read More

FOR PRO Members

How-To Guide: Email Essentials: Gmail Tricks of the Trade

In this 39-page guide, you'll learn what steps to take to ensure that every one of your email messages makes it into the Google inbox (or perhaps even into the vaunted "Primary" tab), to establish lasting trust with both Gmail and its billion-strong user base, and to push your email marketing results to the next level. Read More

Visualize and optimize customer journey using AI. Find and fix struggle points before they affect your business and revenue goals.

Survey Says

The 10 Most In-Demand Companies on LinkedIn

By Ayaz Nanji

Amazon is the company US professionals on LinkedIn most want to work for, according to recent research from the social network. Read More

AT-A-GLANCE

Understanding the Tools of Influencer Marketing [Infographic]

By Laura Forer

Check out the features every influencer marketing platform should have, from helping you find influencers to paying them, and from promoting influencer posts to tracking ROI. Is your influencer tool doing all it should be? Read More

event calendar

Apr 3	FREE Seminar—Be Fearless in Your Pursuit of Meaningful Engagement
Apr 10	FREE Seminar—Plan to Succeed: Maximizing Your Event ROI
Apr 19	Teach Me How—Content Strategy for B2B Lead Generation
May 11	Virtual Conference—Email Marketing \| More results! Less filler.
Nov 13-16	B2B Marketing Forum—Register by March 30 to save up to $600!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2018 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625