MarketingProfs Today: Facebook Video Success | Generating Content Ideas | Automated Email

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In this issue

1.	How-To: Facebook Video Marketing Success: Tips for Promotion and Sharing
2.	Survey Says: How Marketers Generate Content Ideas
3.	PRO Seminar: Inspire Change Through Speeches, Stories, Ceremonies, and Symbols
4.	My View: Successful B2B Marketing: Customer Experience Is a Three-Legged Stool
5.	Infographic: 10 Ways Automated Email Can Wow Your Customers

6 brands using brain science for genius inbox results. Scientists have been unlocking the secrets of the human mind for years. It's fascinating stuff—and smart marketers are taking notice. See how top brands are using the latest research to get brilliant email results.

How-To

Facebook Video Marketing Success: Tips for Promotion and Sharing

By Shirley Pattison

Facebook's scale and evolving video publishing platform make it a compelling video marketing option. To succeed in a digital age, marketers need to keep up with the platform's video advertising options. Read More

FOR PRO Members

PRO Seminar: Inspire Change Through Speeches, Stories, Ceremonies, and Symbols

Nancy Duarte and Patti Sanchez will lay out a plan to help you lead people through the five stages of transformation. You'll learn about not only anticipating the future and inventing creative initiatives but also inspiring those around you to support and help execute your vision. Read More

The Science To Winning The Inbox. Email isn't neuroscience. Okay, maybe a little. Use these 6 brain science facts (featuring really smart-sounding things like the Zeigarnik Effect and the amygdala) to get genius-level results in the inbox.

Survey Says

How Marketers Generate Content Ideas

By Ayaz Nanji

Most marketers still develop ideas for content based on intuition rather than research or data, according to a recent report from Rundown. Read More

Quick Take

10 Ways Automated Email Can Wow Your Customers [Infographic]

By Verónica Jarski

Emails have the power to wow your customers, but you need to know what kind of emails to send. These 10 tips can help your automated-email strategy. Read More

My View

Successful B2B Marketers Know Customer Experience Is a Three-Legged Stool

By Robert Johnson

In B2B, success depends on understanding how to bridge marketing and service to promote client retention and satisfaction. The key is to view customer experience as a three-legged stool. Read More

event calendar

Mar 29	FREE Seminar—Using Emotional Connections to Turn Content Into Customers
Apr 5	FREE Seminar—How to Optimize Your Website for a Global Audience
Apr 7	PRO Seminar—How to Use Media Relations to Drive SEO
Apr 8	Virtual Conference—Video Marketing \| 3 online sessions *FREE!*
Apr 12	FREE Seminar—10 Tips for Digital Marketing Success
Apr 14	MarketingProfs University—Marketing Measurement & Analytics

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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