Today's dose of marketing know-how.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
|
|
Together with customer engagement platform
|
|
|
Today's dose of marketing know-how | Thursday, March 27, 2025
|
👋 Hello, Marketer!
|
|
The iced-over lake I live near started to break up recently. On a walk, a gentleman stopped to tell me, "Listen to the ice when you pass it." There were thousands of ice chunks giving off the most beautiful wind chime sound as the waves rolled in. Proof that the best secrets are sometimes still passed on via good ol' word-of-mouth.
|
|
—Bri Krantz | MarketingProfs Marketing Manager
|
|
|
In This Issue
|
|
|
ARTICLE
|
|
Green Practices in Programmatic Advertising: The Way for Sustainable Digital Campaigns
Programmatic ads carry a hidden environmental cost. Learn about practices that not only reduce waste and run cleaner but also result in more efficient ad campaigns.
Read more ➔
|
|
COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in! Check out what your peers said:
|
|
|
|
SPONSORED
|
|
Measure How You Stack Up, and Get Tips to Improve Your Strategy
Customer expectations are evolving—and so is email marketing. To stay ahead, marketers need data-driven strategies that boost engagement. Our 2025 benchmark report takes a deep dive into email trends, providing insights from campaigns across industries and regions.
Download the book ➔
|
|
|
INFOGRAPHIC
|
|
B2B Email Marketing Stats You Need to Know for 2025
This infographic covers general B2B email insights as well as insights specifically related to email subject lines, email segmentation and personalization, email automation, and email AI usage.
See the infographic ➔
|
|
|
SPONSORED WEBINAR
|
|
How to Build a Collaborative Marketing Workflow That Works
Fragmented communication? Disconnected systems? Cross-functional bottlenecks? Don't let marketing inefficiencies slow your team down. Get a proven framework to unify workflows and align your marketing, sales, product, and customer success teams.
Save your spot ➔
|
|
|
PODCAST FROM THE ARCHIVES
|
|
How to Avoid Losing Millions to Ad Fraud
Amit Joshi, director of product and data science at tech company Forensiq, explains the different types of ad fraud and how marketers can help detect and prevent ad fraud from siphoning off marketing dollars.
Read more and listen in ➔
|
| |
|
FOR MARKETINGPROFS PRO MEMBERS
What Sets Your Brand Apart?
From the outside, many products seem alike. But from the inside, can you identify what makes your brand unique? Dig deep, discover your differentiator, and tell the world! Allen Weiss helps you find your unique angle in Marketing Strategy: Finding a Sustainable, Differential Advantage, a Master Class in strategy. PRO member, watch it now!
|
| |
|
|
|
PROFS PICK—SPONSORED
|
Discover Benchmark Insights for Email Marketing
Email marketing is always evolving, and staying ahead means understanding the latest trends and strategies—what works and what doesn't. Acoustic's 2025 email benchmark report offers comprehensive insights derived from diverse campaigns across industries. You'll be able to compare your own email metrics with industry benchmarks to measure your performance; explore how automation and AI-driven insights can enhance your strategy; and discover best-practices to improve deliverability and avoid spam folders. Download the full report.
|
|
Upcoming Events
|
MAR
27
|
|
45-minute webinar | sponsored by Wrike
|
| |
|
APR
2
|
|
Session 8 of Content Marketer's Crash Course
|
| |
|
APR
10
|
|
60-minute webinar | sponsored by Cvent
|
| |
|
APR
11
|
|
3 free live sessions | sponsored by Webflow
|
| |
|
APR
29
|
|
Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
|
|
|
We ❤️ Your Feedback
Think we could be doing something better?
Want us to cover a specific topic?
Have a recipe you think we would love?
Reply to this email to help us help you.
Send Feedback
|
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.
© 2025 MarketingProfs, LLC. All Rights Reserved.
Privacy Policy.
1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625
|
|