📋 Table of Contents

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Wednesday, March 27, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. Here They Come! B2B Marketing in a Gen Z World

2. Beyond One-Time Use: Extend Content Shelf Life With Help From AI sponsored

3. The Advantages of Being a B2B 'Data Hero' Organization

4. Get In-Depth, Hands-On Training With a Workshop at B2B Forum MarketingProfs event

5. Sales and Marketing Alignment Insights, Strategies, and Success Indicators

6. AI for B2B Marketers (Like You) MarketingProfs PRO member offer

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article

Here They Come! B2B Marketing in a Gen Z World

Explore essential B2B marketing approaches for engaging and connecting with the next generation of B2B buyers—a digital-first generation that values authenticity and seamless customer experience. Learn more. »

sponsored

Beyond One-Time Use: Extend Content Shelf Life With Help From AI

Maximize your marketing impact by harnessing the power of content repurposing—using AI. Discover how to breathe new life into your content strategy, ensuring every piece of content delivers maximum value and engagement in this webinar. Learn to re-purpose, re-shape, re-engage. »

research

The Advantages of Being a B2B 'Data Hero' Organization

Marketers who work for B2B organizations with complete and high-quality data are more likely to be satisfied with their lead scoring and to believe they will meet their marketing goals, according to recent research. Check out the study findings. »

MarketingProfs event

Get In-Depth, Hands-On Training With a Workshop at B2B Forum

Looking for in-depth, in-person training? Get a full-day workshop when you register for an All-Access pass to B2B Forum in Boston this fall. You'll experience in-person interaction led by an expert instructor, hands-on exercises, and peer collaboration. Select All-Access Pass and your workshop of choice when you register here. »

video

Sales and Marketing Alignment Insights, Strategies, and Success Indicators

Take a deep dive into the pivotal role of sales and marketing alignment. Matt Heinz, president and founder of Heinz Marketing, shares actionable approaches to bridging the gap between sales and marketing teams. Tune in! »

AI for B2B Marketers (Like You)

MarketingProfs PRO member offer

Feeling the pressure to incorporate AI into your workflow—but you're not sure where to start? Our two AI series bring you 20 sessions on using AI in your B2B marketing, including content creation, email marketing, video production, and more. Don't let AI scare you—get up to speed quickly. Free for PRO members.

20 AI sessions are waiting for you

Afoot in the Neighborhood

MarketingProfs community goings-on

Yet another brand-new AI weekly series has just been announced! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.

Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

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