MarketingProfs Today: Emotion in B2B Marketing | Next Big Trend in Marketing | Guide to Facebook Insights

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In this issue

1.	How-To: 14 Highly Effective B2B Marketing and Sales Tactics Based on Emotions
2.	PRO Take 10: Four Ways to Increase Your Email Clickthrough Rates
3.	Survey Says: Online Marketers: The Next Big Trend in Marketing
4.	Infographic: The Small Business Guide to Facebook Insights

Use AI to tackle common challenges that cause customers to abandon your brand. Check out this report to learn how to visualize and proactively improve customer experiences to maximize engagement and loyalty.

How-To

14 Highly Effective B2B Marketing and Sales Tactics Based on Emotions

By Bob Oord

B2B marketers have long assumed that business decisions are based primarily on rational motivations—and that emotion is exclusively B2C territory. But it's become increasingly apparent that emotion plays an important role in B2B as well. Read More

FOR PRO Members

Take 10: Four Ways to Increase Your Email Clickthrough Rates

In just 10 minutes, you'll learn four design and copy techniques that will get your subscribers to take action. We'll also show you how to measure the lift those tactics give your campaigns. Read More

Visualize and optimize customer journey using AI. Find and fix struggle points before they affect your business and revenue goals.

Survey Says

Online Marketers: The Next Big Trend in Marketing

By Ayaz Nanji

What do online marketers think the next big trend in marketing will be? To find out, BrightEdge surveyed 500 search, content, and digital marketers in February. Read More

AT-A-GLANCE

The Small Business Guide to Facebook Insights [Infographic]

By Laura Forer

Facebook pages are only as effective as you make them, and it's hard to make them effective if you don't know how they are performing. This guide to Facebook Insights will help you assess—and improve—the performance of your page. Read More

event calendar

Mar 27	FREE Seminar—7 Secrets to Avoid a Boring Webinar
Apr 3	FREE Seminar—Be Fearless in Your Pursuit of Meaningful Engagement
Apr 19	Teach Me How—Content Strategy for B2B Lead Generation
May 11	Virtual Conference—Email Marketing \| More results! Less filler.
Nov 13-16	B2B Marketing Forum—Register by March 30 to save up to $600!

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Research Writer: Ayaz Nanji
Contributor: Christian Neri

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