MarketingProfs Today: Content ROI | Apple vs. Snapchat; LinkedIn Lead Gen | Grow Email Lists

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In this issue

1.	How-To: Content Marketing and Customer Acquisition: How to Calculate Your CAC, CLV & ROI
2.	#SocialSkim: Apple Takes On Snapchat, LinkedIn Beefs Up Lead Gen: 11 Stories This Week
3.	PRO New Live Seminar: Build and Unleash Your Personal Brand in the Digital Age
4.	Survey Says: The Most Effective Tactics for Growing Email Lists
5.	Infographic: Seven Steps to Turn Browsers Into Buyers: Improve Website Revenue With CRO

By upgrading to PRO membership, you'll receive unlimited access to an unparalleled collection of premium marketing resources including thought leadership seminars, tactical video tutorials, research, and more. Start your free trial today!

How-To

Content Marketing and Customer Acquisition: How to Calculate Your CAC, CLV, and ROI

By Mo Harake

If you're on the content bandwagon, but you don't know your customer acquisition cost (CAC) and customer lifetime value (CLV), you're playing a dangerous game: How do you know spending all that money on content marketing is worth it? Read More

FOR PRO Members

New Live Seminar: Building and Unleashing Your Personal Brand in the Digital Age

You'll learn how to stand out professionally, based on Mark Schaefer's KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. You'll be able to manage your Web presence to create the proper authority, reputation, and audience for achieving your career goals. Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

The Most Effective Tactics for Growing Email Lists

By Ayaz Nanji

Marketers say social media advertising is the most effective tactic for growing email lists, according to recent research from Ascend2. Read More

Quick Take

#SocialSkim: Apple Takes On Snapchat, LinkedIn Beefs Up Lead Generation: 11 Stories This Week

By Christian Neri

This week: Apple's Snapchat-inspired video-editing app; LinkedIn's big news for its Sales Navigator, and it's new retargeting tools; Foursquare's plot to take over the world; YouTube's phaseout of annotations; Instagram's surprising effect on older users; much more! Read More

AT-A-GLANCE

Seven Steps to Turn Browsers Into Buyers: Improve Website Revenue With CRO [Infographic]

By Laura Forer

Few things are lonelier than a website with many visitors but no conversions. Take some advice from the pros on conversion rate optimization (CRO) to turn those browsers into buyers. Read More

event calendar

Mar 28	FREE Seminar—How to Create a High-Performance Marketing Plan
Mar 30	PRO Seminar—Building and Unleashing Your Personal Brand in the Digital Age
Apr 6	PRO Seminar—How to Adapt: Creating a Content Strategy for Mobile
Apr 14	Virtual Conference—Video Marketing \| 3 online sessions *FREE!*
Jun 1	Online Course—Marketing Writing Bootcamp \| The fastest way to rockin' writing
Oct 3-6	B2B Marketing Forum—Save $600 when you register by March 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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