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In This Issue
+ How-To: Three Ways I've Had to Change as a Marketing Manager
+ Quick Take: How to Craft the Perfect Email Subject Line
+ PRO Video Tutorial: Dan Pink on Motivation in the Workplace
+ Survey Says: Consumers Wary of In-Store Mobile Tracking [Infographic]
+ My View: This March Madness, Be a Marketing Data Management Champ
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Advertisement  Unlock the latest digital marketing insights. Identify your best customers, find more of them and engage them across all channels. The 2014 Digital Marketer Report will guide you on this path to becoming a true cross-channel marketing mastermind. Download The 2014 Digital Marketer Report
How-To Three Ways I've Had to Change as a Marketing Manager
By Deborah Holstein
Through the years I've watched marketing adapt to technology, the Internet, and two-second attention spans. I've also spent much time thinking about how to adapt to effectively manage my teams. Read More
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PRO Video Tutorial: Dan Pink on How Everything You Learned About Motivation Is Wrong
In just 10 minutes, Dan Pink debunks the many myths surrounding motivation and offers tips and tricks for cultivating a true culture of motivation in the workplace. You'll learn how, as a member of a team, you can create a more motivating environment—and much more. Read More
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Advertisement  Become a cross-channel marketing mastermind. Did you know that 80% of marketers plan to run cross-channel marketing campaigns in 2014 and half will integrate four or more channels? Learn how to pinpoint your best customers and engage them across channels. Download The 2014 Digital Marketer Report
Survey Says
Consumers Wary of In-Store Mobile Tracking by Retailers [Infographic]
By Ayaz Nanji
Three-quarters of consumers (77%) do not want to be tracked in retail stores via their cellphones without explicit consent, according to a recent report from OpinionLab. Read More
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Quick Take
How to Craft the Perfect Email Subject Line
By Dmitri Leonov
Scientific studies can tell you which words appear with the most frequency in successful email campaigns... but to create a compelling subject line, a simple strategy sometimes works best. Read More
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My View This March Madness, Become a Marketing Data Management Champ
By Derek Slayton
Committing to marketing data management lets you trade guesses for real metrics—and frees up your time to enjoy the Final Four. So, pump up your marketing database to make your next campaign an easy layup. Read More
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Mar 27
 PRO Seminar—Transform Your Business to Be the Most Recommended Brand in Your Category
Apr 1
 FREE Seminar—The Eight Second Challenge
Apr 8
 FREE Seminar—Three Keys for Successful Customer-Centric Marketing
Apr 10
 PRO Seminar—Use Your Data to Cut Through the Noise and Drive Customer Engagement
Apr 10
 MarketingProfs University—Marketing Measurement & Analytics Use code MEASURE to save $200
Apr 11
 Virtual Conference—Social Media Marketing: A Map for Social Evolution 3 online sessions—FREE!
Oct 9-10
 B2B Forum 2014—Boston, MA Earliest Bird gets the worm: register today and save $600!
 
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