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| By Tommy Walker |
| In the final installment of this series, we cover three mistakes: Your content doesn't tell a story; your content never leaves home; and your content never grows up.
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| By Matthew Grant |
| This week's guest is Tim Suther, chief marketing and strategy officer for Acxiom, which Tim calls "the original Big Data company." FRONTLINE called it "one of the biggest companies you've never heard of."
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| Much has changed in recent years with regard to SEO and the process of earning top rank. This 38-page guide will bring you up to speed in no time. Learn which keywords you should target, how to climb to the top in search engine results, and what you can do to get started today!
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| Local Marketing: Promotions Spending Surges as Advertising Slips |
| By Lenna Garibian |
| In 2007, local business spent 10% more on advertising than they did on promotions (e.g., coupons, discounts, and promotional products); however, in 2012, they spent a stunning 81% more on promotions, according to a new report. The key to that change is digital promotions.
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| By Amanda Maksymiw |
| Lead generation is one of the top challenges dividing sales and marketing organizations and leaving revenue goals in danger. So, let's take a deeper look at the battle over lead generation.
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