Today's dose of marketing know-how.
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Together with customer engagement platform
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Today's dose of marketing know-how | Wednesday, March 26, 2025
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👋 Hello, Marketer!
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You can maybe guess what I did as prep for my new back-to-school life. Yep: I bought a new notebook. This one is graph paper! I'm usually pretty set on lined, but there's something particularly cool about graph paper. It feels more inviting for doodles as you learn. Any die-hard graph paper enthusiasts out there?
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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The Benefits of Operationalizing VoC Data in Real-Time for Frontline Employees
Discover how real-time VoC data empowers frontline employees, enhances CX, and drives business results.
Read more ➔
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COMMUNITY | JOKE
Why did Peter Pan never grow old?
He was given a lifetime guaran-teen!
Ugh. These jokes are terrible. Got something better? Hit Reply and send it in!
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SPONSORED
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Measure How You Stack Up, and Get Tips to Improve Your Strategy
Customer expectations are evolving—and so is email marketing. To stay ahead, marketers need data-driven strategies that boost engagement. Our 2025 benchmark report takes a deep dive into email trends, providing insights from campaigns across industries and regions.
Download the book ➔
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RESEARCH
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B2B Marketing Automation in 2025: Budget, Goal, and Focus Area Trends
Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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How to Build a Collaborative Marketing Workflow That Works
Fragmented communication? Disconnected systems? Cross-functional bottlenecks? Don't let marketing inefficiencies slow your team down. Get a proven framework to unify workflows and align your marketing, sales, product, and customer success teams.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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How B2B Marketers Can Leverage Voice of Customer for Business Growth
Marketing Smarts episode guest Nate Brown defines what a voice of customer is and explains best-practices for crafting your voice-of-customer engine. He also tells some stories of mistakes he's learned from and drops some wisdom on customer journey maps.
Tune in ➔
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SPONSORED
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A Marketer's Guide: Top 5 B2B SaaS Strategies
This guide is your 2025 blueprint for meaningful, measurable marketing success. You'll get five proven, actionable strategies. And you'll discover how a campaign achieved over 120% growth in qualified leads and opportunities.
Get your guide now ➔
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FOR MARKETINGPROFS PRO MEMBERS
Miss the GA4 Q&A?
Last week, Janet Driscoll Miller hosted our first-ever group-based Ask an Expert session. The topic: Google Analytics 4. If you missed that one-of-a-kind session, you're in luck. Janet also hosts our GA4 workshop series, The Modern Marketer's Guide to Google Analytics. From setup to automated reporting and more, this series gives you insights you won't find anywhere else. Available now and included with PRO membership.
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PROFS PICK—SPONSORED
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Discover Benchmark Insights for Email Marketing
Email marketing is always evolving, and staying ahead means understanding the latest trends and strategies—what works and what doesn't. Acoustic's 2025 email benchmark report offers comprehensive insights derived from diverse campaigns across industries. You'll be able to compare your own email metrics with industry benchmarks to measure your performance; explore how automation and AI-driven insights can enhance your strategy; and discover best-practices to improve deliverability and avoid spam folders. Download the full report.
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Upcoming Events
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MAR
26
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Session 6 of Content Marketer's Crash Course
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MAR
27
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45-minute webinar | sponsored by Wrike
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APR
10
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60-minute webinar | sponsored by Cvent
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APR
11
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3 free live sessions | sponsored by Webflow
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APR
29
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Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
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