📋 Table of Contents

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Tuesday, March 26, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. Five LinkedIn Ads Metrics You Should Be Tracking, But Probably Aren't (Yet)

2. Beyond One-Time Use: Extend Content Shelf Life With Help From AI sponsored

3. What Social Media Marketers Spend Their Time Doing

4. Do You Market to B2B Audiences? advertise with MarketingProfs

5. 14 Talent Retention Lessons From Highly Successful Companies

6. Do You Need Micromaps? MarketingProfs Working Webinar for PRO Members

Scroll down for more useful resources.

article

Five LinkedIn Ads Metrics You Should Be Tracking, But Probably Aren't (Yet)

Uncover five LinkedIn Ads metrics crucial for B2B lead gen success. Enhance your LinkedIn strategy and drive better campaign results and ROI. Learn more. »

sponsored

Beyond One-Time Use: Extend Content Shelf Life With Help From AI

Maximize your marketing impact by harnessing the power of content repurposing—using AI. Discover how to breathe new life into your content strategy, ensuring every piece of content delivers maximum value and engagement in this webinar. Learn to re-purpose, re-shape, re-engage. »

research

What Social Media Marketers Spend Their Time Doing

How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States. Check out the study findings. »

from lead gen to branding

Do You Market to B2B Audiences?

Advertise with MarketingProfs! You have a range of advertising and sponsorship vehicles to choose from.

See how you can reach your B2B audience. »

infographic

14 Talent Retention Lessons From Highly Successful Companies

This infographic looks at talent retention lessons organizations of all sizes can learn from companies such as Apple, Whole Foods, Walmart, and Nvidia. Check out the infographic. »

Do You Need Micromaps?

MarketingProfs Working Webinar for PRO Members

Customer journey maps help you craft content to move prospects closer to the sale. But what if they get stuck in the middle of their journey? Then you use micromaps—templated answers to unique customer inquiries. Jeannie Walters shares her micromapping strategies for increasing customer engagement and sales in "B2B Content as CX," a four-part Working Webinar series available to PRO members.

Start mapping
your customer journey

Afoot in the Neighborhood

MarketingProfs community goings-on

Yet another brand-new AI weekly series has just been announced! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.

Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

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