MarketingProfs Today: 3 Tests to Save Personalization | Creating Better Content | Email Copy That Converts | GDPR for Marketers

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In this issue

1.	How-To: 3 Tests That Can Save Your Marketing Personalization Strategy
2.	Article: 3 Steps to Effective Customer Content & Lasting Sales-Marketing Relationships [Sponsored]
3.	PRO On-Demand Seminar: MarketingProfs Makeover: Email Copy That Converts
4.	Survey Says: What GDPR Means for Marketers [Infographic]
5.	Infographic: What You Need to Know to Livestream Like a Pro

Use AI to tackle common challenges that cause customers to abandon your brand. Check out this report to learn how to visualize and proactively improve customer experiences to maximize engagement and loyalty.

How-To

Three Tests That Can Save Your Marketing Personalization Strategy

By Lindsay McGettigan

Personalization is a powerful marketing tool, but with great power comes great responsibility. Misusing personalization can diminish consumers' trust in a brand. Here's how to be transparent and effective. Read More

Three Steps to Effective Customer Content and Lasting Sales-Marketing Relationships

By Jules Tompkins [Sponsored Content]

When Marketing and Sales collaborate, everyone wins: Customers get better content, and businesses see better results. Read More

FOR PRO Members

On-Demand Seminar: MarketingProfs Makeover: Email Copy That Converts

We'll show you how to write email copy that converts. Joanna Wiebe will review PRO member-submitted emails and show you how to blend the art of creative copy with the science of conversion optimization to generate more revenue and profit for your business. Read More

Visualize and optimize customer journey using AI. Find and fix struggle points before they affect your business and revenue goals.

Survey Says

What GDPR Means for Marketers [Infographic]

By Ayaz Nanji

Half of marketers say the European Union’s new General Data Protection Regulation (GDPR) law will make their marketing efforts more difficult, according to recent research from Act-On. Read More

AT-A-GLANCE

What You Need to Know to Livestream Like a Pro [Infographic]

By Laura Forer

See why marketers are livestreaming, where they are using the medium, and how you can use livestreaming to boost both your marketing and your e-commerce efforts. Read More

event calendar

Mar 27	FREE Seminar—7 Secrets to Avoid a Boring Webinar
Apr 3	FREE Seminar—Be Fearless in Your Pursuit of Meaningful Engagement
Apr 19	Teach Me How—Content Strategy for B2B Lead Generation
May 11	Virtual Conference—Email Marketing \| More results! Less filler.
Nov 13-16	B2B Marketing Forum—Register by March 30 to save up to $600!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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