MarketingProfs Today: Dont's and Do's of On-Hold Audio | Must-Have Email Metrics | SEO Checklist

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In this issue

1.	How-To: Is Your On-Hold Audio Irritating Customers? Three Don'ts and Five Do's
2.	My View: Seven Must-Have Metrics to Keep in Your Email Marketing Toolbox
3.	PRO Seminar: Email for B2B: Tips for Each Stage of the Sales Funnel
4.	Survey Says: What March Madness Fans Like: Gardening, Wine, and Zoos [Infographic]
5.	Quick Take: SEO Checklist: 15 Steps to Optimize Your Website

Marin Software surveyed 233 digital marketers to produce this definitive retargeting guide, covering benchmarks and best practices for cross-channel retargeting success. Learn about CTR, CPC, budget allocation & RLSA benchmarks, plus the use of search intent data to augment audiences. Download Now.

How-To

Is Your On-Hold Audio Irritating Customers? Three Don'ts and Five Do's

By Peter Linn

Being on hold on the phone is probably one of the most attention-focused customer touchpoints there is. It can have a huge impact on how your customers feel about your brand. Read More

FOR PRO Members

PRO Seminar: Email for B2B: Tips for Each Stage of the Sales Funnel

You'll learn several approaches to integrating email into lead nurturing, prospect qualification, and customer progression—at every stage of the sales funnel. We'll explore how content marketing is a key component, and why marketing automation and triggered emails are critical to success. Read More

Win more business and out-market your competition by optimizing your retargeting strategies to potential customers. Learn 5 Facebook and web retargeting best practices to maximize ROI when competition is at its highest, plus how to drive new business with partner retargeting. Download Now.

Survey Says

What March Madness Fans Like: Gardening, Wine, and Zoos [Infographic]

By Ayaz Nanji

Some 55% of men's college basketball fans in the United States like to garden as a hobby, according to a recent report from Neustar. Read More

Quick Take

SEO Checklist: 15 Steps to Optimize Your Website

By Eugene Dediu

Today, you can easily create a website, and even gather a team around it to grow the site through content. But that's not enough to get your site on the first page of SERPs. Read More

My View

Seven Must-Have Metrics to Keep in Your Email Marketing Toolbox

By Yazmin Harris

How are you measuring the success of your emails? Chances are you're already using some basic metrics. Here are some other important ones to include. Read More

event calendar

Mar 26	PRO Seminar—Leverage Email for B2B: Tips for Each Stage of the Sales Funnel
Mar 31	FREE Seminar—How to Generate More Leads with Webinars
Apr 2	PRO Seminar—How to Build a Comprehensive Social Media Strategy
Apr 9	MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Apr 10	Virtual Conference—Video Marketing: 3 online sessions—FREE!
Oct 20-23	B2B Marketing Forum 2015—Save up to $700 through March 31 Register Now

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