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| By Kerry O'Shea Gorgone |
| Do copyright laws apply to posting content on Pinterest? Learn why you might not want to take legal action if your copyrighted content is shared without your permission, and how you can parlay "pins" into profits.
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| Marketers are facing challenges that require a new way of thinking about how we motivate our audiences. In this seminar, you'll discover the three key ingredients of intrinsically motivated high performers.
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| New Generations of Hispanics Reshaping Ad Preferences |
| Second- and third-generation Hispanics—American-born and English speaking—now account for the majority (60%) of the nation's Hispanic population. Such later-generation Hispanics are sensitive to the media's portrayal of their ethnicity, but far less likely to seek out content tied to ethnicity or language.
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Five Apps to Build Facebook Fan Engagement
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| Chances are high that your target, or someone who influences your target, is on Facebook. But how do you draw attention to yourself and maximize that target's engagement? Here are five great apps for building community on Facebook.
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By Ginger Zumaeta
Though advertisers may easily figure out where to target Latinos in traditional media, they have difficulties targeting Latinos in digital media—more specifically, social media. Learn how to effectively reach Latinos via Facebook, a site used by 46% of all Latinos in the US.
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