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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Together with Northwestern University: |
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| Monday, March 25, 2019 |
| How to Revive Old Content to Boost Your Marketing Results | ||||
| What if you could take simple steps to update your blog content and get more ROI from existing efforts without having to publish anything new? In fact, you can. Do these three things. | ||||
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| Automated Push Notifications Are the New Secret Weapon of E-Commerce | ||||
| Automated push notification is an optimal channel in the post-GDPR era, allowing e-commerce brands to push communications to target users efficiently, effectively, and easily. Now's the time to act—because late adopters will fall behind. | ||||
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| Build In-Demand Skills for Modern Communication Careers | ||||
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| To prepare for today's communication roles, marketers need to build in-demand skills—like user experience (UX), user interface (UI), and human-computer interaction (HCI). By specializing in content strategy, data science and analytics, or learning design, you can thrive in modern marketing departments with an online MS degree from Northwestern. Here's how you can future-proof your career now. | ||||
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| Email Marketing Campaign Management: A Learning Path | ||||
| Four full courses! Twenty-five lessons! Crazy-good experts as instructors! This learning path walks you through every step you need to take to run a successful email marketing program. It's practical. It's immediately useful. It's easy to implement... Why wait? Hop on the path to email success. | ||||
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| The State of Marketing Skills in 2019 [Study] | ||||
| Marketers at large firms and at digital-focused companies are perceived by executives to have better marketing skills than marketers at smaller firms and more traditional companies. For the details, as well as skill-level perception by industry, and findings on per-employee training budgets, check out these three charts. | ||||
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| How Brands Benefit by Using Virtual Reality to Engage Customers [Infographic] | ||||
| Once perceived as nerdy gamer technology, virtual reality is being embraced by numerous brands across the globe. Marketers are realizing the potential of VR to leave indelible impressions on consumers. You might want to check out how it can help you engage customers. | ||||
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