MarketingProfs Today: Marketing in a Cloud Economy | 'Bots' vs. Apps | Youth and Messaging Apps

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In this issue

1.	How-To: Sales and Marketing in an 'As a Service' Economy
2.	#SocialSkim: Are 'Bots' About to Replace Apps? Plus 13 More Stories in This Week's Roundup
3.	PRO Toolkit: Email Campaign Planner
4.	My View: Your Website Should Support a Lot More Languages Than You Think It Should
5.	Survey Says: The Most Popular Messaging Apps With Young Consumers

Goodbye, guesswork. Hello, money. With Multivariate Testing in MailChimp Pro, you can create and test up to 8 different versions of your email campaigns. When your customers choose the winner, you sell more stuff. Learn more about MailChimp Pro.

How-To

Sales and Marketing in an 'As a Service' Economy

By Marcel Florez

How can a vendor—an outsider—drive adoption for its solutions inside a client organization? Sales and marketing professionals are now the owners of accounts before, during, and after implementation. Read More

FOR PRO Members

Toolkit: Email Campaign Planner

This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More

Introducing MailChimp Pro. MailChimp Pro is the only email marketing platform with true Multivariate Testing. Learn more about MailChimp Pro.

Survey Says

By Ayaz Nanji

Snapchat has the youngest audience by far of any major messaging app, according to recent data from GlobalWebIndex. Read More

Quick Take

#SocialSkim: Are 'Bots' About to Replace Apps? Plus 13 More Stories in This Week's Roundup

By Christian Neri

Find out how "bots" will revolutionize social, and read all about how Facebook, Twitter, and Pinterest plan to dive deeper into video. Also: whether Twitter will change its character limit, why first impressions in B2B hinge on social, and how to make your brand a star on Tumblr. Read More

My View

Your Website Should Support a Lot More Languages Than You Think It Should

By John Yunker

Just 15 years ago, a website was considered "global" if it supported five languages. Today, the average global website supports 30. Should yours? Read More

event calendar

Mar 29	FREE Seminar—Using Emotional Connections to Turn Content Into Customers
Apr 5	FREE Seminar—How to Optimize Your Website for a Global Audience
Apr 7	PRO Seminar—How to Use Media Relations to Drive SEO
Apr 8	Virtual Conference—Video Marketing \| 3 online sessions *FREE!*
Apr 12	FREE Seminar—10 Tips for Digital Marketing Success
Apr 14	MarketingProfs University—Marketing Measurement & Analytics

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