MarketingProfs Today: Copy and Brand Authority | Instagram | Marketing Tech | Online Form Benchmarks

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In this issue

1.	How-To: How Copywriting Can Build Your Brand Authority
2.	Podcast: Uplifting Instagram Marketing: Soffe Apparel's Paul Anderson
3.	PRO How-To Guide: Website Metrics: What to Measure and How to Improve
4.	My View: Five Ways Marketing Technology Will Transform Our Industry
5.	Survey Says: Conversion Benchmarks for Seven Types of Online Forms
6.	Infographic: The 20 Most Expensive Bing Ads Keywords

Marin Software surveyed 233 digital marketers to produce this definitive retargeting guide, covering benchmarks and best practices for cross-channel retargeting success. Learn about CTR, CPC, budget allocation & RLSA benchmarks, plus the use of search intent data to augment audiences. Download Now.

How-To

How Copywriting Can Build Your Brand Authority

By Jamie Thomson

When you're recognized as a brand authority, you become the go-to business in your industry, you can be more selective with clients, and you can charge higher rates that reflect your expertise. Read More

Podcast

Uplifting Instagram Marketing: Soffe Apparel's Paul Anderson on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Soffe Apparel's director of marketing, Paul Anderson, explains the research and strategy behind the company's rebranding and its targeted use of social channels, such as Instagram, to energize audiences. Read More

FOR PRO Members

How-To Guide: Website Metrics: What to Measure and How to Improve

In this 27-page guide, you'll receive actionable tips and advice on how to focus on the data that matters for getting the most from your website, including traffic, visitor engagement, and conversions; which metrics you'll need to track; and how to improve website performance. Read More

Win more business and out-market your competition by optimizing your retargeting strategies to potential customers. Learn 5 Facebook and web retargeting best practices to maximize ROI when competition is at its highest, plus how to drive new business with partner retargeting. Download Now.

Survey Says

Conversion Benchmarks for Seven Types of Online Forms

By Ayaz Nanji

Conversion rates for forms included on Web pages vary widely by the type of form being used, according to recent research by Formstack. Read More

Quick Take

The 20 Most Expensive Bing Ads Keywords [Infographic]

By Vahe Habeshian

Attaining the very top spot in Bing Ads for the most competitive keywords will cost you a pretty penny per click. Not surprisingly, the five most expensive keywords are related to the legal world, indicating how lucrative clients can be. Read More

My View

Five Ways Marketing Technology Will Transform Our Industry

By Liz Dennison

Nearly 2,000 marketing solutions are available to today's marketers. How is all that technology changing the marketing landscape? Read More

event calendar

Mar 26	PRO Seminar—Leverage Email for B2B: Tips for Each Stage of the Sales Funnel
Mar 31	FREE Seminar—How to Generate More Leads with Webinars
Apr 2	PRO Seminar—How to Build a Comprehensive Social Media Strategy
Apr 9	MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Apr 10	Virtual Conference—Video Marketing: 3 online sessions—FREE!
Oct 20-23	B2B Marketing Forum 2015—Save up to $700 through March 31 Register Now

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