MarketingProfs Today: Your Business Book | Twitter Engagement Hacks | Long Videos on Phones

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In this issue

1.	How-To: Five Tips for Finding the Right Editor for Your Business Book
2.	Quick Take: Five Twitter Hacks to Skyrocket Your Engagement
3.	PRO Today's Seminar: Email Design for Non-Designers
4.	Survey Says: Do People Watch Long Videos on Smartphones?
5.	My View: Your Sales Forecasting Process Needs an Overhaul

Goodbye, guesswork. Hello, money. With Multivariate Testing in MailChimp Pro, you can create and test up to 8 different versions of your email campaigns. When your customers choose the winner, you sell more stuff. Learn more about MailChimp Pro.

How-To

Five Tips for Finding the Right Editor for Your Business Book

By Jacqui Pretty

A book is the ultimate business card... but only if you do it right. Unfortunately, many entrepreneurs (and others) don't, especially because they don't account for editing. Read More

FOR PRO Members

Today's PRO Seminar: Email Design for Non-Designers

You'll learn the basic design process and explore design principles such as the use of white space, content hierarchy, color, images, and more. You'll discover how to use this foundation to create effective communications and improve the performance of email marketing programs. Read More

Introducing MailChimp Pro. MailChimp Pro is the only email marketing platform with true Multivariate Testing. Learn more about MailChimp Pro.

Survey Says

Do People Watch Long Videos on Smartphones?

By Ayaz Nanji

Some 31% of videos watched on mobile phones are longer than 10 minutes in length, according to a recent report from Ooyala. Read More

Quick Take

Five Twitter Hacks to Skyrocket Your Engagement

By Tom Hunt

Implement these five hacks, and in a couple of weeks you'll be connecting with people every hour. Read More

My View

Your Sales Forecasting Process Needs an Overhaul

By Dustin Grosse

Sales forecasting is typically a torturous process of interrogating sales reps about the status of their deals and analyzing self-reported sales activities. But sales forecasting doesn't have to be that way. Read More

event calendar

Mar 22	FREE Seminar—An Email Marketer's Guide to Open-Time Personalization
Mar 24	PRO Seminar—Email Design for Non-Designers
Mar 29	FREE Seminar—Using Emotional Connections to Turn Content Into Customers
Apr 5	FREE Seminar—How to Optimize Your Website for a Global Audience
Apr 8	Virtual Conference—Video Marketing \| 3 online sessions *FREE!*
Apr 14	MarketingProfs University—Marketing Measurement & Analytics

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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