MarketingProfs Today: Top 6 Email Trends | Content's Real Business Impact | Key B2B Challenges

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In this issue

1.	How-To: Top Six Email Marketing Trends You Need to Keep Pace With
2.	My View: Content Marketing: A Framework for Measuring Real Business Impact
3.	PRO Take 10: Three Tricks to Create Killer Pay-per-Click Ad Copy
4.	Survey Says: Key B2B Marketing Challenges and Strategies
5.	Infographic: How to Nurture Your Leads With Narrative

Marin Software surveyed 233 digital marketers to produce this definitive retargeting guide, covering benchmarks and best practices for cross-channel retargeting success. Learn about CTR, CPC, budget allocation & RLSA benchmarks, plus the use of search intent data to augment audiences. Download Now.

How-To

Top Six Email Marketing Trends You Need to Keep Pace With

By Liga Bizune

Email marketing is likely a vital part of you marketing strategy. You'll need to keep up with these email trends if you want your marketing to remain relevant. Read More

FOR PRO Members

Take 10: Three Tricks to Create Killer Pay-per-Click Ad Copy

In just 10 minutes, you'll learn three tips that will help you create killer ad copy. Whether your PPC account is small or enterprise-level, these tricks are designed to help you optimize your ad performance and reach your marketing goals. Read More

Win more business and out-market your competition by optimizing your retargeting strategies to potential customers. Learn 5 Facebook and web retargeting best practices to maximize ROI when competition is at its highest, plus how to drive new business with partner retargeting. Download Now.

Survey Says

Key B2B Marketing Challenges and Strategies

By Julia Cupman

A recent B2B marketing study paints an interesting picture of the marketing challenges US businesses are encountering, the strategies they are employing, and what they could be doing more of in the future. Read More

Quick Take

How to Nurture Your Leads With Narrative [Infographic]

By Verónica Maria Jarski

Use a strategically timed story to accelerate the process of turning leads into customers. Read More

My View

Content Marketing Performance: A Framework for Measuring Real Business Impact

By Rebecca Lieb

Recently, my colleague Susan Etlinger and I teamed up on a research project about content's business value. Here's a look at what we discovered. Read More

event calendar

Mar 24	FREE Seminar—How to Deliver Results by Leveraging Individualized Insights
Mar 26	PRO Seminar—Leverage Email for B2B: Tips for Each Stage of the Sales Funnel
Mar 31	FREE Seminar—How to Generate More Leads with Webinars
Apr 2	PRO Seminar—How to Build a Comprehensive Social Media Strategy
Apr 9	MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Apr 10	Virtual Conference—Video Marketing: 3 online sessions—FREE!
Oct 20-23	B2B Marketing Forum 2015—Save up to $700 through March 31 Register Now

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