MarketingProfs Today: Tips for Your E-Commerce Store | Channel Marketing | What Motivates Amazon Shoppers?

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In this issue

1.	How-To: Five Customer Habits to Keep in Mind When Creating Your Online Shop
2.	PRO MarketingProfs Quick Study Course: Channel Marketing for Marketers
3.	Survey Says: The Demographics and Motivations of Amazon Shoppers [Infographic]
4.	Infographic: Social Media as the New E-Commerce Platform

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How-To

Five Customer Habits to Keep in Mind When Creating Your Online Shop

By Anja Skrba

Your customers drive your business, so consider their habits when you're setting up your e-commerce site. Read More

FOR PRO Members

MarketingProfs Quick Study Course: Channel Marketing for Marketers

Channel marketing can be powerful if executed successfully. You'll learn how to select and work with the right kind of partners, as well as how to create successful co-marketing programs. You'll also understand how to motivate your partners and manage any potential conflicts. Read More

Struggle to find the right balance between optimization and creativity in content? Use the SEO Content Template tool to check your texts' SEO friendliness.

Survey Says

The Demographics and Motivations of Amazon Shoppers [Infographic]

By Ayaz Nanji

Amazon shoppers in the United States tend to be wealthier and more educated than the general population, according to recent research from Epsilon. Read More

AT-A-GLANCE

Social Media as the New E-Commerce Platform [Infographic]

By Laura Forer

Marketers' use of social media has evolved from customer acquisition to retention to—finally—selling. Each platform offers its own solution for users to shop without leaving the social sites. Read More

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