MarketingProfs Today: Performance Marketing | Jane Seymour on Branding | Ad Click Rates

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In this issue

1.	How-To: Nine Ways to Cut the Fat From Your Performance Marketing Programs
2.	Podcast: Branding, Philanthropy, and Open Hearts: Actress Jane Seymour [Video]
3.	PRO How-To Guide: The Marketer's Guide to Social Media Content
4.	Survey Says: Which US States and Cities Have the Highest Ad Click Rates?
5.	My View: Six Questions to Help You Determine the Right Data-Management Platform

Goodbye, guesswork. Hello, money. With Multivariate Testing in MailChimp Pro, you can create and test up to 8 different versions of your email campaigns. When your customers choose the winner, you sell more stuff. Learn more about MailChimp Pro.

How-To

Nine Ways to Cut the Fat From Your Performance Marketing Programs

By Tracy Kemmer

Performance marketing demands objective ways to evaluate what's working (vendors, channels, media, creative...) and how your strategies and tactics are affecting the bottom line, margins, and cost efficiency. These nine optimization techniques can help. Read More

Podcast

Branding, Philanthropy, and Open Hearts: Actress Jane Seymour on Marketing Smarts [Video]

By Kerry O'Shea Gorgone

Award-winning actress, author, and philanthropist Jane Seymour shares lessons on branding, storytelling, and the importance of giving back in this special video edition of Marketing Smarts. Read More

FOR PRO Members

How-To Guide: The Marketer's Guide to Social Media Content

In this 43-page guide, you'll learn how to plan, develop, and optimize social content that captures and engages the attention of your audience. You'll be able to set the stage for the development of highly relevant branded content, design for engagement, champion your goals, and much more! Read More

Introducing MailChimp Pro. MailChimp Pro is the only email marketing platform with true Multivariate Testing. Learn more about MailChimp Pro.

Survey Says

Which US States and Cities Have the Highest Ad Click Rates?

By Ayaz Nanji

Americans living in the South, on the East Coast, and in eastern Midwest states are much more likely to click on digitals ads than the rest of the country is, according to a recent report from AdRoll and Pricenomics. Read More

My View

Six Questions to Help You Determine the Right Data-Management Platform for Attribution

By Anto Chittilappilly

Not all data-management platforms offer robust cross-channel attribution measurement as part of their integrated stack. To evaluate whether a DMP does, ask these questions. Read More

event calendar

Mar 22	FREE Seminar—An Email Marketer's Guide to Open-Time Personalization
Mar 24	PRO Seminar—Email Design for Non-Designers
Mar 29	FREE Seminar—Using Emotional Connections to Turn Content Into Customers
Apr 5	FREE Seminar—How to Optimize Your Website for a Global Audience
Apr 8	Virtual Conference—Video Marketing \| 3 online sessions *FREE!*
Apr 14	MarketingProfs University—Marketing Measurement & Analytics

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Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
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