MarketingProfs Today: Create an Agile Marketing Culture | Social Media Benchmarks | PPC Chasm

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In this issue

1.	How-To: Four Steps to Creating an Agile Marketing Culture
2.	Survey Says: 2015 Social Media Benchmarks by Industry
3.	PRO Seminar: Email for B2B: Tips for Each Stage of the Sales Funnel
4.	Infographic: How to Cross the PPC Chasm Between Forms and Phone Calls
5.	My View: 3 Reasons White-Labeling Products Is a Fab Idea—and 2 Reasons It Isn't

Marin Software surveyed 233 digital marketers to produce this definitive retargeting guide, covering benchmarks and best practices for cross-channel retargeting success. Learn about CTR, CPC, budget allocation & RLSA benchmarks, plus the use of search intent data to augment audiences. Download Now.

How-To

Four Steps to Creating an Agile Marketing Culture

By Barre Hardy

Achieving agility starts with your company's culture—which is where the rubber really hits the road. These four steps will guide your transition from traditional to agile marketing. Read More

FOR PRO Members

PRO Seminar: Email for B2B: Tips for Each Stage of the Sales Funnel

You'll learn several approaches to integrating email into lead nurturing, prospect qualification, and customer progression—at every stage of the sales funnel. We'll explore how content marketing is a key component, and why marketing automation and triggered emails are critical to success. Read More

Win more business and out-market your competition by optimizing your retargeting strategies to potential customers. Learn 5 Facebook and web retargeting best practices to maximize ROI when competition is at its highest, plus how to drive new business with partner retargeting. Download Now.

Survey Says

2015 Social Media Benchmarks by Industry

By Ayaz Nanji

Businesses that post more often to social media do not necessarily generate more engagement per post, according to a recent report from HubSpot. Read More

Quick Take

How to Cross the PPC Chasm Between Forms and Phone Calls [Infographic]

By Verónica Maria Jarski

Does your PPC budget lean toward driving online conversions and form-fills rather than inbound calls? It shouldn't. Here's why. Read More

My View

Three Reasons White-Labeling Your Products Is a Fab Idea (and Two Reasons It Isn't)

By Nicole Hillstead

Interested in white-labeling? Then make sure you weigh these pros and cons. Read More

event calendar

Mar 24	FREE Seminar—How to Deliver Results by Leveraging Individualized Insights
Mar 26	PRO Seminar—Leverage Email for B2B: Tips for Each Stage of the Sales Funnel
Mar 31	FREE Seminar—How to Generate More Leads with Webinars
Apr 2	PRO Seminar—How to Build a Comprehensive Social Media Strategy
Apr 9	MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Apr 10	Virtual Conference—Video Marketing: 3 online sessions—FREE!
Oct 20-23	B2B Marketing Forum 2015—Save up to $700 through March 31 Register Now

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Research Writer: Ayaz Nanji
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