MarketingProfs Today: Don't Build Links, Earn Them | Email Nurturing | Creative Team Challenges

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In this issue

1.	How-To: A Smarter Approach to Link-Building: Earn Links Instead of Building Them
2.	PRO On-Demand Seminar: Build an Effective Email Nurturing Campaign
3.	Survey Says: The Top Challenges Facing In-House Creative Teams
4.	Infographic: How to Promote Loyalty Rewards Programs

Make sure your content meets the different SEO requirements! Our SEO Content Template tool provides you with recommendations that are based on the analysis of articles from Google's Top-10.

How-To

A Smarter Approach to Link-Building: Earn Links Instead of Building Them

By Senko Duras

Exceptionally strong content can help you fulfill many goals at once: increasing website traffic, earning backlinks, and reducing bounce rate. Here's how to create that type of content. Read More

FOR PRO Members

On-Demand Seminar: How to Build an Email Nurturing Campaign That Converts and Keeps Them Coming Back

In this Teach Me How seminar, you'll learn to develop an effective nurturing campaign that moves your prospects from lead to (loyal) customer, helping you build relationships that foster brand advocates. You'll also see real-world examples of how it's done. Read More

Struggle to find the right balance between optimization and creativity in content? Use the SEO Content Template tool to check your texts' SEO friendliness.

Survey Says

The Top Challenges Facing In-House Creative Teams

By Ayaz Nanji

Members of in-house creative teams say the biggest challenge they face is the speed at which they are expected to work, according to recent research from inMotionNow and InSource. Read More

AT-A-GLANCE

How to Promote Loyalty Rewards Programs [Infographic]

By Laura Forer

Creating a loyalty program is just a first step toward customer engagement: You also must promote and maintain the program to keep customers excited and engaged. Here are some simple ideas to do that. Read More

event calendar

Mar 27	FREE Seminar—7 Secrets to Avoid a Boring Webinar
Apr 3	FREE Seminar—Be Fearless in Your Pursuit of Meaningful Engagement
Apr 19	Teach Me How—Content Strategy for B2B Lead Generation
May 11	Virtual Conference—Email Marketing \| More results! Less filler.
Nov 13-16	B2B Marketing Forum—Register by March 30 to save up to $600!

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