MarketingProfs Today: Funnels and Conversions | Entry-Level Marketers | Social Media Research

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In this issue

1.	How-To: Today's Digital Marketing Funnel (and How to Optimize Your Conversions)
2.	Survey Says: What Marketers Look for in Entry-Level Candidates
3.	PRO Take 10: Five Simple Ways to Lower Your Bounce Rates
4.	My View: Learn About Account-Based Marketing From Behavior-Driven Advertising
5.	Infographic: The Do's and Don'ts of Social Media Research

Goodbye, guesswork. Hello, money. With Multivariate Testing in MailChimp Pro, you can create and test up to 8 different versions of your email campaigns. When your customers choose the winner, you sell more stuff. Learn more about MailChimp Pro.

How-To

Today's Digital Marketing Funnel (and How to Optimize Your Conversions)

By Matt Banner

Build a funnel specific to your business rather than adapting to a generic approach, and you'll maximize your marketing efforts and optimize conversions. Read More

FOR PRO Members

Take 10: Five Simple Ways to Lower Your Bounce Rates

In just 10 minutes, you'll learn five simple ways to lower your bounce rates—often as much as 20%. We'll discuss common layout and navigation issues and little-known pitfalls that could cause visitors to leave—and you'll learn how to fix them (no programming or coding experience necessary!). Read More

Introducing MailChimp Pro. MailChimp Pro is the only email marketing platform with true Multivariate Testing. Learn more about MailChimp Pro.

Survey Says

What Marketers Look for in Entry-Level Candidates

By Ayaz Nanji

What are the key things senior marketers look for in creative (i.e., non-technical) entry-level job candidates? Read More

Quick Take

The Do's and Don'ts of Social Media Research [Infographic]

By Verónica Jarski

Smart marketers know that marketplace insight is a valuable benefit of social media. But knowing about social media research isn't the same as conducting the research. These tips can help you start doing the work. Read More

My View

What You Can Learn About Account-Based Marketing From Behavior-Driven Advertising

By Bodhi Short

Not too long ago, marketers were focused on behavioral- and audience-based buying. Now, the trend is account-based marketing. But those former trends can teach you a lot about account-based marketing. Read More

event calendar

Mar 22	FREE Seminar—An Email Marketer's Guide to Open-Time Personalization
Mar 24	PRO Seminar—Email Design for Non-Designers
Mar 29	FREE Seminar—Using Emotional Connections to Turn Content Into Customers
Apr 5	FREE Seminar—How to Optimize Your Website for a Global Audience
Apr 8	Virtual Conference—Video Marketing \| 3 online sessions *FREE!*
Apr 14	MarketingProfs University—Marketing Measurement & Analytics

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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