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In This Issue
+ How-To: Five Ways to Connect With Millennials... Yes, via Radio
+ #SocialSkim: Vine, Tumblr, Hashtag Uses; Twitter Ads; More... Week in Social
+ PRO: Blog Like a Rockstar. SmartTools Show You How!
+ Survey Says: Facebook's Graph Search Results Page: An Eye-Tracking Study
+ My View: Should Business Books Make You Think?
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How-To Five Ways to Connect With Millennials... Yes, via Radio
By Mary Beth Garber
Most people's perception of that Millennials don't like radio could do with a splash of cold, hard facts. Here's how you can put this phenomenal medium to work for you to reach Millennials. Read More
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PRO Blog Like a Rockstar. SmartTools Show You How!
This online tool kit gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another. Read More
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Survey Says
Facebook's Graph Search Results Page: An Eye-Tracking Study
By Lenna Garibian
Being in the top 2-3 listings of a Facebook Graph Search results page is key to ensuring a listing is seen quickly and for a relatively long duration, according to eye-tracking research that explored which elements of a Graph Search results page hold the most interest. Read More
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Quick Take
Uses for Vine, Tumblr, and Hashtags; Twitter Ads; Social Warfare; and More... The Week in Social Media #SocialSkim
By Angela Natividad
It's all here: great uses for Vine, promos via Tumblr, and hashtags on Twitter. Hashtags on Facebook. More targeted Twitter ads. Yammer for SharePoint. Social warfare with Shakespeare-worthy love. And the answer to the age-old question: Is Gangnam Style really better than the Harlem Shake? Skim to get your wiggle on. Read More
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My View Should Business Books Make You Think?
By Matthew Grant
Many business books have a practical focus, which makes sense. But what if they help you to think about business and cultural issues without offering any practical advice? Read More
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