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In This Issue
+ How-To: Five-Star Books—Content Rules by Ann Handley & C.C. Chapman
+ PRO: Take 10—How to Socialize Your Email Campaigns
+ Survey Says: Bad News (About Brands) Travels Fast
+ Quick Take: Three Ways to Solve Duplicate Content Issues at Your Website
+ My View: Facebook 'Like-Gating': Hot and Trendy… and Effective?
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How-To Five-Star Books: Content Rules by Ann Handley and C.C. Chapman
By Roy Young
If you are a content creator, use Content Rules to break through writer’s block. If you are a content manager, use the book to elevate the quality and impact of the output. Regardless of your level in the organization and your responsibilities, you'll use this book to guide your work every day. Read More
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PRO Take 10: How to Socialize Your Email Campaigns
In just 10 minutes, learn how to "socialize" your email campaigns with a few simple but critical steps. You'll greatly expand the potential reach of your email communications in no time flat. Read More
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Advertisement  There’s a revolution going on in marketing today. New technologies emerge. Communication channels shift and fragment. Delivery of measurable ROI is critical. This white paper, Ten Steps to Effective Email Marketing, presents ten strategies for B2B and B2C marketers deliver integrated, measurable email marketing campaigns in the evolving online landscape.
Survey Says
Bad News (About Brands) Travels Fast
More than one-quarter of US consumers (26%) say they are more likely to tell family, friends, and coworkers about a bad experience with a product or service than a good one. Read More
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Quick Take
Three Ways to Solve Duplicate Content Issues at Your Website
Avoid double trouble. To ensure your copy doesn't repeat itself to search engines, optimize your site so each product page offers variety or adds unique value. Here are three tips for improving your page-level indexing. Read More
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My View Facebook 'Like-Gating': Hot and Trendy... and Effective?
By Ekaterina Walter
"Want to take advantage of the discount? 'Like' us on Facebook!" That's the new tactic marketers use to boost their fan count. But do you want more "Likes," or more advocates who like you no matter what incentives you offer? Read More
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@kbondi Some cloud computing companies will evolve, others will fail. Changes have already begun: https:////bit.ly/g8iNHI
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Forum Today's Question
By thegreat.babar on 3/21/2011 at 4:09 AM
My client is building a business park (opening mid 2012) with about 1,500 office spaces for lease/sale. How can I best promote them? Go To Question
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Mar 22
 FREE Seminar—Rethinking Rich Media sponsored by Limelight Networks
Mar 24
 PRO Seminar—The NOW Revolution with Amber Naslund and Jay Baer
Apr 7
 PRO Seminar—MPU: 11 Digital Trends to Watch in 2011 with Steve Rubel
Apr 7-22
 MarketingProfs University LIVE—Social Media Marketing Fast Track save $200 with code SMFAST
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 Digital Marketing World—Measurement Free online conference
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 B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save
 
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