Today's dose of marketing know-how.
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Together with the tool that builds better journeys:
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Today's dose of marketing know-how | Friday, March 21, 2025
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👋 Hello, Marketer!
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Today is apparently International Day of Forests, which to me sounds like a fantastic excuse to go for a hike in the woods this weekend. It's also National French Bread Day, so it would be wrong not to bring some bread along, too, right? Whether you celebrate or not, have a fantastic weekend: You made it!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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AI Use Across the Customer Journey Means Aligning Across Teams
The time for experimenting with AI for one-off tasks is over. It's time to use AI across the customer journey—and that means cross-functional collaboration to ensure impactful results.
Read more ➔
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COMMUNITY | TESTIMONIAL
"Appreciate all the opportunities to join in and learn relevant and current info from industry experts who are doing the work = know what they are talking about. Appreciate the recordings for those times I cannot make it as it's happening."
—PRO member, February 2025
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SPONSORED WEBINAR
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Get the most out of your marketing automation
Marketing automation has more to offer than simple email flows. In this video, discover how to streamline marketing across all channels for maximum ROI in minimum time.
Watch now ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, March 21, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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SPONSORED WEBINAR
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How to Build a Collaborative Marketing Workflow That Works
Fragmented communication? Disconnected systems? Cross-functional bottlenecks? Don't let marketing inefficiencies slow your team down. Get a proven framework to unify workflows and align your marketing, sales, product, and customer success teams.
Save your spot ➔
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PODCAST FROM THE ARCHIVES
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Measuring the B2B Customer Journey
Private equity/startup go-to-market executive Bryan Semple shares insights on marketing measurement and the B2B customer journey, focusing on how modern marketers can measure the impact of their efforts.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Creative Ideas to Boost Engagement
How did one brand get 45% email open rates... when the industry average is 8%? By including cartoons in their emails. Another brand uses GIFs to stand out in their industry. "But these won't work in B2B," you whisper. Are you sure? Why not try a few ideas from "The Power of Visual Storytelling." It's Lesson 12 in B2B Storytelling for Humans: Stories That Inspire Buyers to Action—and it's free for PRO members.
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PROFS PICK—SPONSORED
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You can unlock the full potential of marketing automation
Who doesn't want to maximize the effectiveness of their marketing automation efforts? Ortto's marketing solutions integrate easy-to-use personalization, allowing you to streamline your marketing automation across all channels and achieve maximum ROI with minimal time investment. Ortto leverages a native customer data platform (CDP) for real-time activations, providing powerful reporting, prebuilt intuitive campaigns, and automated customer journeys. In short: you can simplify your workflow, save time, and drive results. Discover how Ortto stands out with top-rated support and lightning-fast onboarding, and see why companies like TrustRadius are switching to Ortto.
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Upcoming Events
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Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
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