Today's dose of marketing know-how.
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Thursday, March 21, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. Seven 'Smarketing' Metrics You Should Be Tracking to Align Marketing and Sales

2. Email Marketing Lookbook: Examples of Highly Engaging Campaigns sponsored

3. Measuring the B2B Customer Journey

4. Do You Market to B2B Audiences? advertise with MarketingProfs

5. A Simple Checklist and Schedule for Social Media Marketing

6. 7 Dynamics of Brand Building MarketingProfs Master Class for PRO members

Scroll down for more useful resources.

Seven 'Smarketing' Metrics You Should Be Tracking to Align Marketing and Sales
article
Seven 'Smarketing' Metrics You Should Be Tracking to Align Marketing and Sales
Unlock the potential of your sales and marketing teams with key smarketing metrics. Discover how alignment can propel your business forward. Learn more now. »
Email Marketing Lookbook: Examples of Highly Engaging Campaigns
sponsored
Email Marketing Lookbook: Examples of Highly Engaging Campaigns
Unlock the secrets of email engagement with a harmonious blend of design, content, and technology. See stunning campaigns from top brands in Data Axle's 2024 edition of the Email Marketing Lookbook. Get Inspired! »
Measuring the B2B Customer Journey
podcast from the archives
Measuring the B2B Customer Journey
Private equity/startup go-to-market executive Bryan Semple shares insights on marketing measurement and the B2B customer journey, focusing on how modern marketers can measure the impact of their efforts. Read more and listen in. »
Do You Market to B2B Audiences?
from lead gen to branding
Do You Market to B2B Audiences?
Advertise with MarketingProfs! You have a range of advertising and sponsorship vehicles to choose from.

See how you can reach your B2B audience. »

A Simple Checklist and Schedule for Social Media Marketing
infographic
A Simple Checklist and Schedule for Social Media Marketing
This infographic covers the core social media to-dos that should be carried out each week, month, and quarter, with a particular focus on essential paid media tasks for marketers. Check out the infographic. »
7 Dynamics of Brand Building
MarketingProfs Master Class for PRO members
Your prospects see dozens of ads every day. Break through the noise with Nick Westergaard's seven dynamics of brand building. He reveals these dynamics—and how to use them—in How to Build a Standout Brand, a PRO-level Master Class.
Build a brand that stands out
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series is underway! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.
Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
Did You Miss Us?
Recent MarketingProfs content
The Value of Every Single Customer: How to Calculate Customer Lifetime Value »
The Psychology of Persuasion: Understanding Customer Behavior in Marketing »
The 'Deep' Habits That Power B2B Sales Success [Infographic] »
Social Media Use in the US: Platform and Demographic Trends »
Decoding Effective Communication and Understanding Impactful Connection | Marketing Smarts Live Show »
Digital Communities vs. Social Media: Stop Building Brands on Leased Land »
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