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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Thursday, March 21, 2019 |
| Chatbots' Positive Impact on Customer Experience and Conversions | ||||
| If you consider chatbots just another marketing fad or buzzword that doesn't impact revenue, we have some bad news for you. Chatbots are already an integral part of modern customer experience—and they are having a serious impact on conversions. | ||||
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| Sales Meeting No-Shows: It's Not You, It's Them (And What You Should Do Next) | ||||
| One of the most frustrating moments of the sales process is the "no-show"—when a prospective customer fails to show up for a meeting or isn't available to take a scheduled sales call. But that doesn't mean your prospect is not interested in buying from you! In fact, no-shows are a hidden source of future business opportunity. | ||||
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| How to Clearly Articulate What You or Your Brand Do: Clarity Consultant Steve Woodruff on Marketing Smarts [Podcast] | ||||
| Potential customers or clients don't buy what they don't understand, which is why clarity is so important. Clarity consultant Steve Woodruff offers insights on how to connect your brand with its purpose, with its message, and with people—and therefore create new business opportunities. | ||||
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| Kicking Off Your Email Marketing Campaign: A Course | ||||
| Email marketing campaigns have a lot of moving parts. Multiple messages. Segmented lists. Automation. It can be overwhelming. But it doesn't have to be. Get a firm grip on those moving parts (and understand how they work best together), and take your email campaigns to a new level of success. Start learning! | ||||
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| The Company Behaviors That Employees Won't Tolerate [Study] | ||||
| Nearly 8 in 10 workers (79%) say they would not accept a job with a higher salary from a company that fails to act against employees involved in sexual harassment, according to recent research. Find out what other behaviors employees won't tolerate. | ||||
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| Eight Top Email Design Trends of 2019 [Infographic] | ||||
| Good-old email... It keeps improving and proving itself year after year, keeping pace with the newest of marketing channels and tactics. Is that still true in 2019? We're already well into the year (it's spring!). Are you seeing any of these email trends playing out? | ||||
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