MarketingProfs Today: Blockchain for Marketers | The Expression Economy | Inbound Marketing | Freelance Trends

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In this issue

1.	How-To: Blockchain 101: What Digital Marketers Should Know
2.	Podcast: Creativity, Disruption, and the Expression Economy: Ron Tite
3.	PRO How-To Guide: Inbound Marketing: The Art of Attraction
4.	Survey Says: Employing Marketing Freelancers: Top Trends and Challenges
5.	Infographic: How to Motivate Your Employees

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How-To

Blockchain 101: What Digital Marketers Should Know

By Maren Williams

You've heard the term "Blockchain," and maybe you're familiar with cryptocurrencies and Bitcoin, but what does all that have to do with marketing? Here's what you need to know. Read More

Podcast

Creativity, Disruption, and the Expression Economy: Ron Tite on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Ron Tite, speaker, author, and owner of a content marketing agency, says creativity is the key to marketing, likens business disruption to a political coup, and discusses the rise of the Expression Economy—his take on modern business. Read More

FOR PRO Members

How-To Guide: Inbound Marketing: The Art of Attraction

You'll learn how to understand the true value your company has in the marketplace, create great content in multiple iterations that meet customers where they are, and market your content across multiple channels to cement relationships and convert prospects to leads. Read More

Struggle to find the right balance between optimization and creativity in content? Use the SEO Content Template tool to check your texts' SEO friendliness.

Survey Says

Employing Marketing Freelancers: Top Trends and Challenges [Infographic]

By Ayaz Nanji

Most brands and agencies (58%) say they employ creative (nontechnical) marketing freelancers, according to recent research from The Creative Group. Read More

AT-A-GLANCE

How to Motivate Your Employees [Infographic]

By Laura Forer

Employees are motivated by more that just money, research shows. Learning, community, and purpose are all key reasons people enjoy their work. Read on for tips on how to be a motivating manager. Read More

event calendar

Mar 20	FREE Seminar—Get More in the Door: How to Increase Event Attendance
Mar 27	FREE Seminar—7 Secrets to Avoid a Boring Webinar
Apr 19	Teach Me How—Content Strategy for B2B Lead Generation
May 11	Virtual Conference—Email Marketing \| More results! Less filler.
Nov 13-16	B2B Marketing Forum—Register by March 30 to save up to $600!

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