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| By Sid Smith |
| Is your company having a hard time embracing content marketing? Learn why your marketing expertise may be failing you, and steps you can take to reap all the benefits of content marketing.
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| By Matthew Grant |
| What does "social business" mean? On this week's episode of Marketing Smarts, Amber Naslund and Matt Ridings tell me why the key to being a social business depends less on technology and more on the application of social concepts internally.
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| Content is king. That's why we've created this 29-page MarketingProfs How-To Guide that provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
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Three Tips for a Memorable Smartphone App
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| When you introduce a new smartphone app, you're asking your customers to interact with your brand in an unfamiliar way. So how do you encourage early adoption among your best customers? With great design, of course. Here are three tips to get you started.
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| By Jason Falls |
| We blog, we tweet, we post. Our measurement systems tell us how many people read, click, and retweet. But for all the social media analytics we have, we still don't understand what it really does for our business.
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