MarketingProfs Today: Storytelling for Business | Measuring AdWords ROI | Re-Engagement | Sales Content ROI

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In this issue

1.	How-To: How Marketers Can Be Effective Business Storytellers (And Why They Should Be)
2.	Article: Measuring Marketing ROI on Google AdWords [Sponsored]
3.	PRO Take 10: Seven Steps to a Successful Re-Engagement Campaign
4.	Survey Says: The State of Sales Content ROI [Infographic]
5.	Infographic: The Complete Guide to Snapchat Advertising Targeting Options

Make sure your content meets the different SEO requirements! Our SEO Content Template tool provides you with recommendations that are based on the analysis of articles from Google's Top-10.

How-To

How Marketers Can Be Effective Business Storytellers (And Why They Should Be)

By Bree Baich

Storytelling is key to successful marketing and advertising, but how can you make your audience really feel the story and be captivated enough to hear more? Read More

Measuring Marketing ROI on Google AdWords

By DataRobot [Sponsored Content]

Many marketers see a return on Google AdWords, but they don't know which keywords are performing best. Here's how you can understand that key info and make your AdWords advertising even more effective. Read More

FOR PRO Members

Take 10: Seven Steps to a Successful Re-Engagement Campaign

You'll learn about a seven-step process detailing how to set up and launch your subscriber re-engagement campaign from scratch. You'll also learn about different types of winback emails, the order in which to send them, and what to do with inactive subscribers. Read More

Struggle to find the right balance between optimization and creativity in content? Use the SEO Content Template tool to check your texts' SEO friendliness.

Survey Says

The State of Sales Content ROI [Infographic]

By Ayaz Nanji

Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic. Read More

AT-A-GLANCE

The Complete Guide to Snapchat Advertising Targeting Options [Infographic]

By Laura Forer

If you're advertising on Snapchat—or thinking of doing so—bookmark this comprehensive list of segmenting and targeting options that will help you reach your target audiences. Read More

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