MarketingProfs Today: Your Phone Presence | SXSW and What's Next in Social | Streaming Video

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In this issue

1.	How-To: Three Ways to Make Your Phone Presence a Key Driver in Your Marketing Mix
2.	#SocialSkim: SXSW Reveals What's Next in Social, Plus More in This Week's Roundup
3.	PRO Toolkit: Email Campaign Planner
4.	Survey Says: How Many Americans Subscribe to Streaming Video Services?
5.	My View: Planning an Event? Don't Get Skimpy With Your Social Media

Ebook: Exhausting valuable resources creating content that doesn't get used or fails to convert? Explore three common causes of the campaign content problem and strategies for resolving it. Small investments can result in more leads, higher conversion rates, and increased revenue. Download Ebook.

How-To

Three Ways to Make Your Phone Presence a Key Driver in Your Marketing Mix

By Tristan Barnum

The voice channel is not going away any time soon, so spend time considering your options and planning, and be strategic about the branding and marketing opportunities your phone presence affords. Read More

FOR PRO Members

Toolkit: Email Campaign Planner

This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More

Video: The Picture Superiority Effect says concepts are much more likely to be remembered if they are presented as pictures rather than words. But is there a superior picture approach that maximizes the effect? Dr. Zak Tormala of Stanford Business School created a research study to find out. Watch Video.

Survey Says

How Many Americans Subscribe to Streaming Video Services?

By Ayaz Nanji

Some 41% of US homes have access to a subscription-based video-on-demand services (such as Netflix) according to 4Q14 data from Nielsen. Read More

Quick Take

#SocialSkim: SXSW Reveals What's Next in Social, Plus More Stories in This Week's Roundup

By Angela Natividad

SXSW happened this week, offering up a deluge of what's next in social. Get the scoop on Meerkat and on Tinder's epic SXSW score. Also: how Snapchat affects Millennials, why selfies sell, and what Twitter and Facebook are up to. Skim to stay current. Read More

My View

Planning an Event? Don't Get Skimpy With Your Social Media

By Joe Matthews

If you're spending the money to invest in sponsoring an event, you should make the most of it. Social media helps you do just that! Read More

event calendar

Mar 24	FREE Seminar—How to Deliver Results by Leveraging Individualized Insights
Mar 26	PRO Seminar—Leverage Email for B2B: Tips for Each Stage of the Sales Funnel
Mar 31	FREE Seminar—How to Generate More Leads with Webinars
Apr 2	PRO Seminar—How to Build a Comprehensive Social Media Strategy
Apr 9	MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Apr 10	Virtual Conference—Video Marketing: 3 online sessions—FREE!
Oct 20-23	B2B Marketing Forum 2015—Save up to $700 through March 31 Register Now

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