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In This Issue
+ How-To: 5 Complainer Customer Types & Social Media [Plus an Infographic]
+ Podcast: Rethink Your Audience: Author and Digital Strategist Sam Ford
+ Survey Says: Top Brands With 'Social Currency': Subway, Google, Target
+ PRO: How-To Guide: Build Your Content Factory: Must-Have Tools
+ Quick Take: Real-Time Bidding Means Lean Marketing for Display Ads
+ My View: Three Much-Needed Traits of an Effective Customer Service Rep
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How-To Five Complainer-Customer Personas and the Role of Social Media [Plus an Infographic]
By Susan Marshall
Consumers are using social media to interact with brands, but most customer complaints and comments there remain unanswered. Big mistake! You must deal with these five types of complainers on social media. Read More
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Podcast Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts
By Matthew Grant
Though we live in an era of participatory media, our notions of what an audience is and what audiences do has not changed much since the broadcast era. That's a problem, argues Sam Ford. Read More
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PRO How-To Guide: Build Your Content Factory: Must-Have Tools to Get Your Assembly Line Humming
This 24-page guide lays out all the tools you'll need to manage and create content for your organization—from editorial calendars to content aggregators and curators to blog platforms, content organizers, presentation software, video and podcast tools... and more! Read More
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Advertisement  The MarketingProfs Store is stuffed full of marketing guides, ebooks, and resources to answer all your marketing questions. Check it out today and start marketing smarter!
Survey Says
Top Brands With 'Social Currency': Subway, Google, Target
By Lenna Garibian
Subway, Google, and Target took the top 3 spots on a ranking of 25 global brands for most effectively reaching their customers via social media, according to the 2013 Social Currency Impact Study. Read More
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Quick Take
Real-Time Bidding Ushers in the Era of Lean Marketing for Display Advertising
By Ratko Vidakovic
The rise of real-time bidding (RTB) for online display advertising now allows marketing departments and agencies to build lean display ad campaigns. That's because RTB allows marketers new ways to optimize and adjust campaigns on the fly. Read More
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My View Three Much-Needed Traits of an Effective Customer Service Rep
By Penny Fiederlein
Looking to hire a customer-service representative? As a MarketingProfs customer-service rep, I recommend hiring someone with the following traits. Read More
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Mar 21
 PRO Seminar—Five Common Pricing Roadblocks (and How to Get Around Them)
Mar 26
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Mar 28
 PRO Seminar—Use a Customer Advocacy Program to Tap Into Your Customers' Hidden Budget
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 Virtual Conference—Social Media Marketing Sign up for free!
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 MarketingProfs University—Marketing Writing Bootcamp Get early bird pricing with code PUMPED
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $800 through April 30
 
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