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MarketingProfs
Mar 2, 2016 Vol. 15, No. 42
In this issue
1. How-To: 5 Surprising Ways to Write Addictive Business Blog Posts
2. Podcast: Data, TV & the Limitless Focus Group: 4C's Josh Dreller on Marketing Smarts
3.  PRO  How-To Guide: The Marketer's Guide to Social Media Content
4. Survey Says: Facial Expression Study: The Most Engaging Super Bowl Ads
5. My View: Why Marketers Should Support Legislation on Customer Reviews
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How-To
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Five Surprising Ways to Write Addictive Business Blog Posts
By Lisa Pierson
So frustrating: You work hard. You know your industry inside and out. You offer something nobody else does. And you take precious time to write about it in your business blog. Yet... nobody is reading. Read More
Podcast
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Data, TV, and the Limitless Focus Group: 4C's Josh Dreller on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Joshua Dreller of data science company 4C offers insight into the lasting appeal of television and how data on viewing, combined with social data, can supercharge your message targeting. Read More
FOR  PRO  Members
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How-To Guide: The Marketer's Guide to Social Media Content
In this 43-page guide, you'll learn how to plan, develop, and optimize social content that captures and engages the attention of your audience. You'll be able to set the stage for the development of highly relevant branded content, design for engagement, champion your goals, and much more! Read More
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Advertisement  Ready to stop working overtime and over budget? Join us on March 15 for our free seminar Marketing Project Management 101. Register today.
 
Survey Says
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Facial Expression Study: The Most Engaging Super Bowl Ads
By Ayaz Nanji
Doritos, Marmot, and Heinz produced the most engaging television ads that aired during Super Bowl 50, according to a study that tracked people’s facial expressions while they watched the game. Read More
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My View
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Why Marketers Should Support Legislation on Customer Reviews
By Jonathan Hinz
The value of online consumer reviews includes seeing both positive and negative reviews. That's why preserving the right to voice such opinions matters. Read More

event calendar

Mar 1
 FREE Seminar—The What, Why, and How of Account-Based Marketing for B2B
Mar 3
 PRO Seminar—How to Choose the Right Content Marketing System
Mar 8
 FREE Seminar—Unlocking the Secrets of Employee Advocacy
Mar 10
 PRO Seminar—High-Performance Marketing
Mar 10
 MarketingProfs University—Marketing Project Management Essentials
Mar 11
 Virtual Conference—Marketer's Brunch and Learn | 6 online sessions FREE!

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