MarketingProfs Today: B2B and UGC | Most Popular Brands Online | Content That Reigns

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In this issue

1.	How-To: B2B and UGC: Three Success Stories
2.	Survey Says: The 10 Most Popular Brands Online
3.	PRO Seminar: Tune In to the Voice of the Competitor
4.	Infographic: Five Ways to Create Content That Reigns
5.	My View: Human-Centered Design Should Be a CMO's Best Friend

Four Technology Pillars for High-Performance Campaign Execution. Download Four Technology Pillars for High-Performance Campaign Execution and learn about the vital role marketing operations managers play in today's organizations and the mission-critical technology they use for successful marketing campaign execution.

How-To

B2B and UGC: Three Success Stories

By Dan Kimball

UGC-enabled marketing is no longer a fad; it's become a core part of modern marketers' toolkit. A closer look into UGC benefits, applicability to B2B, and a few key examples from major brands should put to rest any doubts. Read More

FOR PRO Members

PRO Seminar: Tune In to the Voice of the Competitor

You'll discover strategies and tactics you can use to go beyond the voice of customer (VOC) research and move into voice of the competitor (VOTC) research. Learn to tap into the digital world to identify your competitors' customers and influencers, and find out proven best-practices to help bring your marketing in line with the world around you. Read More

Four Technology Pillars for High-Performance Campaign Execution. [free eBook] Learn about the four core technology pillars every successful marketing team must implement to execute on high-performance marketing campaigns.

Survey Says

The 10 Most Popular Brands Online

By Ayaz Nanji

Google was the most popular brand online in 2014, ranking first for the second year in a row, according to a recent report from Infegy. Read More

Quick Take

Five Ways to Create Content That Reigns [Infographic]

By Verónica Maria Jarski

How can marketers better create content that rises above the competition? Here are five suggestions. Read More

My View

Human-Centered Design Should Be a CMO's Best Friend

By Chokdee Rutirasiri

Here are three reasons why CMOs need to have a human-centered design approach in their day-to-day dealings. Read More

event calendar

Mar 5	PRO Seminar—Tune In to the Voice of the Competitor
Mar 10	FREE Seminar—Is Your Database Delivering?
Mar 13	Virtual Conference—Content Marketing for Consumer Brands 3 online sessions—FREE!
Mar 17	FREE Seminar—The State of B2B Marketing Data 2015
Mar 19	PRO Seminar—10 Powerful Tips for Getting More From Your Analytics
Apr 9	MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Oct 20-23	B2B Marketing Forum 2015—Save up to $700 through March 31 Register Now

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Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
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