Today's dose of marketing know-how.
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Together with the tool that builds better journeys:
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Today's dose of marketing know-how | Wednesday, March 19, 2025
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👋 Hello, Marketer!
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Last week at trivia, I learned a super interesting fact about bears. There's a type of bear that gets one-third of the calories it needs to prepare for hibernation... by eating moths. A tiny little army cutworm moth. Each bear can apparently guzzle up to 40,000 moths per day! Can you guess which type of bear?
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Three Priorities and Best-Practices for B2B Marketers in 2025
Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results.
Read more ➔
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COMMUNITY | POLL
It's time to play... "Gen Z or Down Under?" In this game, you guess whether a term is Gen Z slang or a common expression in Australia and/or New Zealand. Results come out next week. No cheating! Today's word: Cooked, meaning someone has failed at something or is exhausted.
Who uses "Cooked" as a slang term? (Take the poll on LinkedIn.)
- Gen Z
- Aussies and/or Kiwis
- All of the above
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SPONSORED WEBINAR
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Get the most out of your marketing automation
Marketing automation has more to offer than simple email flows. In this video, discover how to streamline marketing across all channels for maximum ROI in minimum time.
Watch now ➔
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RESEARCH
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How American Workers Feel About AI in the Workplace
Most workers in the United States say that AI has made their jobs easier and they are not yet worried about AI affecting their job security, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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How to Win B2B Mindshare Through Strategic Influencer Partnerships
In today's crowded B2B landscape, you're invisible without mindshare. Join us to discover frameworks for identifying the right influencers, building relationships that deliver value, and measuring real business impact. Plus, learn how video content satisfies buyers' craving for authenticity.
Reserve your spot ➔
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VIDEO FROM THE ARCHIVES
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A Masterclass in B2B Storytelling
If you're looking for a fresh perspective on B2B marketing and storytelling, then this episode of the Marketing Smarts Live Show featuring Jay Acunzo is a must-watch.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Beat the Go-to-Market Odds
Business can be a gamble. But when you have a new product or service, you can stack the odds of success in your favor with a comprehensive go-to-market plan. Create your GTM plan to give your business the best chance at success with How to Build a Successful GTM Marketing Plan. Available now to the PRO community.
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PROFS PICK—SPONSORED
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You can unlock the full potential of marketing automation
Who doesn't want to maximize the effectiveness of their marketing automation efforts? Ortto's marketing solutions integrate easy-to-use personalization, allowing you to streamline your marketing automation across all channels and achieve maximum ROI with minimal time investment. Ortto leverages a native customer data platform (CDP) for real-time activations, providing powerful reporting, prebuilt intuitive campaigns, and automated customer journeys. In short: you can simplify your workflow, save time, and drive results. Discover how Ortto stands out with top-rated support and lightning-fast onboarding, and see why companies like TrustRadius are switching to Ortto.
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