MarketingProfs: What customers' searches can tell you if you listen; top SEO trends; B2B positioning; marketing writing bootcamp

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with Episerver, the Customer-Centric Digital Experience Company.

Thursday, March 19, 2020

	What Your Customers' Searches Can Tell You. Are You Paying Attention?
	Top 4 Impactful SEO Trends Today
	Ann Handley Kicks Off Marketing Writing Bootcamp on April 28 [Event]
	'Ruthless' B2B Positioning: Messaging Expert Lawson Abinanti [Podcast]

What Your Customers' Searches Can Tell You. Are You Paying Attention?

Search is often the first, and sometimes only, channel that customers can use to tell you what they want from you. It can also be an opportunity to build credibility, engagement, and loyalty. As you "listen" to customers' searches, you'll want to ask (and answer) these six questions.

Top 4 Impactful SEO Trends Today

You're not alone in thinking industry trends move at the speed of light. Which is why you need to be keenly aware of industry trends—while remaining agile to deal with the unexpected. So what's truly affecting the SEO industry today? Experts from Moz answer that question.

Are You Ready for a Digital Experience Platform?

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For an unbiased look at the strengths and cautions of the leading digital experience platform vendors, get your complimentary copy of the Gartner Magic Quadrant for Digital Experience Platforms 2020. Download now.

Ann Handley Kicks Off Marketing Writing Bootcamp on April 28

MarketingProfs event

If you're looking to improve your marketing writing, you won't want to miss Ann's live (virtual) keynote: "Inside Secrets From Writing Legends: The 5 Fastest Ways to Level-Up Your Marketing Writing." Learn more.

'Ruthless' B2B Positioning: Messaging Expert Lawson Abinanti [Podcast]

Lawson Abinanti, B2B marketing and messaging strategy consultant, offers tips for positioning a B2B brand and urges marketers to be "ruthless" by not diverting resources to one-off sales. (This episode originally aired in April 2018.) Read more and listen in on this insightful conversation.

Profs Picks

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Are you a marketing professional responsible for digital and customer experiences? The digital experience platform (DXP) market is still immature, and that equates to a large variety of potential vendor solutions. So which is the right vendor for your needs? The Gartner Magic Quadrant for Digital Experience Platforms 2020 can help answer that question. Episerver has just been named a Leader in that Gartner Magic Quadrant; its DXP delivers advanced capabilities for content management, personalization, and analytics. To find out more, download your complimentary copy of the Gartner Magic Quadrant report.

What's a really good way to describe what MarketingProfs B2B Forum (#mpb2b) can do for you? Pack a year's worth of marketing knowledge into 2-3 days of intense learning, networking, and fun & shenanigans? Yes... that sounds about right. If previous B2B Forums are any indication, #mpb2b 2020—in San Francisco, November 3-6, 2020—is going to be AMAZING! And the best part? In these uncertain times, thanks to our risk-free cancellation policy, you can register with peace of mind: So register now to save!

Upcoming Events

MAR

[Webinar] How to Build a Rock Solid Agile Events Program
sponsored by Splash | 60 minutes

MAR

[Webinar] Four Ways to Align Sales and Marketing in 2020
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APR

[Friday Forum] Email Marketing
sponsored by Marketo | 3 live sessions

NOV

3–6

[San Francisco] MarketingProfs B2B Forum 2020
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