MarketingProfs Today: Pricing Your Proposals | Empowered Marketers | Adele Guide to Email | Email Personalization

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In this issue

1.	How-To: How to Price a Marketing Proposal: Four Proven Approaches
2.	Article: Are You an Empowered Marketer? Here's How You Can Be. [Sponsored]
3.	PRO On-Demand Seminar: Hello, It's Me... The Adele Guide to Doing Email
4.	Survey Says: Email Personalization: What Consumers Want From Retailers [Infographic]
5.	Infographic: How to Measure Your Content Marketing Efforts

Make sure your content meets the different SEO requirements! Our SEO Content Template tool provides you with recommendations that are based on the analysis of articles from Google's Top-10.

How-To

How to Price a Marketing Proposal: Four Proven Approaches

By Ruben Gamez

Pricing can be one of the most sensitive parts of a marketing proposal, but these four tips can help your prospects focus on the value of your services rather than the dollar amount—and give you their Yes. Read More

Are You an Empowered Marketer? Here's How You Can Be.

By Zaius [Sponsored Content]

Marketers have a lot to do these days. The right processes and tools can save you time, improve your marketing, and give you the information you need to be more creative and effective. Read More

FOR PRO Members

On-Demand Seminar: Hello, It's Me... The Adele Guide to Doing Email

In this Teach Me How seminar, you'll learn which email engagement tactics and best-practices will ensure your emails stand out, get opened, and generate the ROI you seek. You'll leave with all the resources you need to help you develop awesome emails that Adele would open and approve of! Read More

Struggle to find the right balance between optimization and creativity in content? Use the SEO Content Template tool to check your texts' SEO friendliness.

Survey Says

Email Personalization: What Consumers Want From Retailers [Infographic]

By Ayaz Nanji

Consumers say the types of retail email personalization that they value most are targeted promotions/discounts and tailored recommendations, according to recent research from Dynamic Yield. Read More

AT-A-GLANCE

How to Measure Your Content Marketing Efforts [Infographic]

By Laura Forer

How do you measure your content marketing efforts? Start by looking at key metrics at specific stages of the customer journey: awareness, consideration, and conversion. This infographic walks you through how to do that. Read More

event calendar

Mar 20	FREE Seminar—Get More in the Door: How to Increase Event Attendance
Mar 27	FREE Seminar—7 Secrets to Avoid a Boring Webinar
Apr 19	Teach Me How—Content Strategy for B2B Lead Generation
May 11	Virtual Conference—Email Marketing \| More results! Less filler.
Nov 13-16	B2B Marketing Forum—Register by March 30 to save up to $600!

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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