MarketingProfs Today: Brand Tone of Voice | Marketing Plan Fundamentals | Customer Experience Trends

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In this issue

1.	How-To: Every Brand Needs a Distinct Tone of Voice. Here's Why—and How to Create It
2.	Quick Take: Planning Your Marketing? Don't Forget These Fundamentals
3.	PRO Seminar: 10 Powerful Tips for Getting More From Your Analytics
4.	Survey Says: The Top Trending Searches in Each US State
5.	My View: Hot Trends in Customer Experience Making Companies Seem More Human

Ebook: Exhausting valuable resources creating content that doesn't get used or fails to convert? Explore three common causes of the campaign content problem and strategies for resolving it. Small investments can result in more leads, higher conversion rates, and increased revenue. Download Ebook.

How-To

Every Brand Needs a Distinct Tone of Voice. Here's Why—and How to Create It

By Anne Marie Kelly

Brand tone of voice is vital to expressing your brand identity. The correct tone can help a company distinguish itself from competitors, reinforce the brand's personality, and underpin the brand's promise to customers. Read More

FOR PRO Members

PRO Seminar: 10 Powerful Tips for Getting More From Your Analytics

You'll discover 10 tactics you can implement immediately to do more with your data—no expensive tools required! Whether you have an analytics team or no support at all, we'll show you how to get more from your data and analysis so you can stop struggling and start gaining valuable insight. Read More

Video: The Picture Superiority Effect says concepts are much more likely to be remembered if they are presented as pictures rather than words. But is there a superior picture approach that maximizes the effect? Dr. Zak Tormala of Stanford Business School created a research study to find out. Watch Video.

Survey Says

By Ayaz Nanji

Ohioans love Lebron James, Californians are worried about earthquakes, and Hawaiians want to go to Disneyland, according to a recent analysis of the top trending searches in each US state by WordStream. Read More

Quick Take

Planning Your Marketing? Don't Forget These Fundamentals

By Susan Solomon

Your marketing plan (and accompanying budget) defines the body of work you carry with you for at least 12 months—everything you do on the job. And, if you do it right, it's your golden ticket to successful marketing. Read More

My View

These Hot Trends in Customer Experience Make Companies Seem More Human

By Sid Banerjee

Although technology is making businesses (and marketing) more automated, customers are beginning to feel more and more as if companies are listening to their individual wants and needs. Read More

event calendar

Mar 19	PRO Seminar—10 Powerful Tips for Getting More From Your Analytics
Mar 24	FREE Seminar—How to Deliver Results by Leveraging Individualized Insights
Mar 26	PRO Seminar—Leverage Email for B2B: Tips for Each Stage of the Sales Funnel
Apr 9	MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Apr 10	Virtual Conference—Video Marketing: 3 online sessions—FREE!
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