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In This Issue
+ How-To: Seven Traits of an Effective Marketing Leader
+ Podcast: Entrepreneurship for Freaks: Chris Brogan
+ PRO How-To Guide: Build Your Content Factory: Must-Have Tools
+ Quick Take: 6 Tips to Get Customers Talking About You at the Dinner Table
+ Survey Says: When Do Consumers Share Personal Info With Brands?
+ My View: Three Big Ways CMOs Are Changing Their Marketing in 2014
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How-To Seven Traits of an Effective Marketing Leader
By Jodi Sorensen
Developing a productive environment where marketing team members can do their best work even under stressful deadlines is a true leadership skill. The most effective marketing leaders tend to have these seven traits. Read More
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Podcast Entrepreneurship for Freaks: Chris Brogan Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Chris discusses his new business book, The Freaks Shall Inherit the Earth, as well as what distinguishes "freaks" from traditional entrepreneurs and how to maintain a supportive community when the trolls come calling. Read More
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PRO How-To Guide: Build Your Content Factory: Must-Have Tools to Get Your Assembly Line Humming
This 24-page guide lays out all the tools you'll need to manage and create content for your organization—from editorial calendars to content aggregators and curators to blog platforms, content organizers, presentation software, video and podcast tools... and more! Read More
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Survey Says
When Are Consumers Willing to Share Personal Info With Brands?
By Ayaz Nanji
Most consumers (79%) say they are more likely to provide personal information to a brand they have purchased from before, according to a recent report from SDL. Read More
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Quick Take
Six Tips to Get Your Customers Talking About Your Brand at the Dinner Table
By Peter Friedman
Competitive advantage these days demands customer-centricity. The more customers your organizations can engage meaningfully—especially those who care enough to tell you how to do things better—the better off you'll be. Read More
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My View Three Big Ways CMOs Are Changing Their Marketing in 2014
By Jim Porçarelli
In 2014, CMOs will be forced to alter how they promote their brands, incorporating new outlets and tools into their repertoires. Read More
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Mar 25
 FREE Seminar—Rethink the Funnel: A New Perspective on Attribution
Mar 27
 PRO Seminar—Transform Your Business to Be the Most Recommended Brand in Your Category
Apr 1
 FREE Seminar—The Eight Second Challenge
Apr 10
 PRO Seminar—Use Your Data to Cut Through the Noise and Drive Customer Engagement
Apr 10
 MarketingProfs University—Marketing Measurement & Analytics Use code MEASURE to save $200
Apr 11
 Virtual Conference—Social Media Marketing: A Map for Social Evolution 3 online sessions—FREE!
Oct 9-10
 B2B Forum 2014—Boston, MA Earliest Bird gets the worm: register today and save $600!
 
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