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In This Issue
+ How-To: Shift Marketing's Capabilities to Meet Today's Needs
+ PRO: Turn Social Referrals Into Measurable Business Results
+ Survey Says: Small Merchants Embracing Facebook Commerce
+ Quick Take: Five Tips for Mobilizing LinkedIn Mobile for Social
+ My View: What We Can Learn From Watching 'Undercover Boss'
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How-To Five Steps to Shifting Marketing's Capabilities to Meet Today's Needs
By Larry Lucas, Hilary Fazzone
Companies need current marketing capabilities to execute strategies that address today's changing environments and evolving customer needs. Learn how to shift your firm's capabilities, and give your strategies a fighting chance. Read More
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PRO PRO Seminar: Turning Social Referrals Into Measurable Business Results
Word-of-mouth has always been a valued marketing channel for brands, but measuring it has been tough. In this seminar, you'll review B2B referral case studies to learn how they can bring results to your business like higher conversion rates, increased average order, and lifetime value. Read More
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Survey Says
Small Merchants Embracing Facebook Commerce
With some 845 million monthly active users, Facebook is becoming a vibrant e-commerce platform for more than 100,000 small merchants who actively promote and sell products via Facebook storefronts. Read More
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Quick Take
Five Tips for Mobilizing LinkedIn Mobile for Social
These days, 11% of traffic to LinkedIn comes from mobile pageviews. That figure is expected to grow as smartphone browsing becomes the easiest way for professionals to get online from wherever they may be. Here are five tips for maximizing LinkedIn Mobile for your own social purposes. Read More
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My View What We Can Learn From Watching 'Undercover Boss'
By Drew McLellan
In each episode of the CBS reality show Undercover Boss, a CEO anonymously works among his company's frontline employees and discovers the challenges of doing the company's work. The experience is eye-opening for those CEOs, but all business leaders can learn from it, too. Read More
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@jennytraster Social Media and Content Marketing Imperative for Crisis Management https:////bit.ly/yvcQTs via @kuno
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Forum Today's Question
By Simon 3/15/2012 at 6:29 PM
Our website customers are clicking on a "buy with PayPal" button, but sales aren't coming through. Why are we experiencing lost conversions? Go To Question
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