Today's dose of marketing know-how.
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Together with the tool that builds better journeys:
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Today's dose of marketing know-how | Tuesday, March 18, 2025
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👋 Hello, Marketer!
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I'm wishing you a gentle Tuesday, dear reader, in case the green beer runneth over this past weekend as you celebrated Saint Patrick's Day. And in case you got pinched for not wearing green yesterday, maybe it would help to know that blue was originally associated with Saint Patrick.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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How to Improve Your Conversion Rates With Digital Accessibility
Making your website accessible improves user experience, increases conversions, and enhances SEO. Learn five best-practices for digital accessibility.
Read more ➔
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COMMUNITY | JOKE
I just started investing in the stock market.
One day I hope to be bouillonaire.
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SPONSORED ARTICLE
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How to Optimize Your Email Clickthrough Rates
Maximizing email clickthrough rates requires clear CTAs, engaging copy, and strategic design. Learn key tactics to improve performance.
Read more ➔
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SPONSORED WEBINAR
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Get the most out of your marketing automation
Marketing automation has more to offer than simple email flows. In this video, discover how to streamline marketing across all channels for maximum ROI in minimum time.
Watch now ➔
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RESEARCH
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B2B In-Person Event Trends for 2025
Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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How to Win B2B Mindshare Through Strategic Influencer Partnerships
In today's crowded B2B landscape, you're invisible without mindshare. Join us to discover frameworks for identifying the right influencers, building relationships that deliver value, and measuring real business impact. Plus, learn how video content satisfies buyers' craving for authenticity.
Reserve your spot ➔
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INFOGRAPHIC
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Why It's Crucial to Have Good B2B Data
B2B marketers and salespeople know that having high-quality data is important. But why exactly does it matter so much?
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Amplify Your Organic Marketing
An energized team wants to tell everyone about their exciting work. And their posts on social media can be an excellent source of organic marketing. Learn how to excite your team in "Connect Your Digital Dots," the third session of Nick Westergaard's Digital Brand Activation Working Webinar. Available to PRO members now.
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PROFS PICK—SPONSORED
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You can unlock the full potential of marketing automation
Who doesn't want to maximize the effectiveness of their marketing automation efforts? Ortto's marketing solutions integrate easy-to-use personalization, allowing you to streamline your marketing automation across all channels and achieve maximum ROI with minimal time investment. Ortto leverages a native customer data platform (CDP) for real-time activations, providing powerful reporting, prebuilt intuitive campaigns, and automated customer journeys. In short: you can simplify your workflow, save time, and drive results. Discover how Ortto stands out with top-rated support and lightning-fast onboarding, and see why companies like TrustRadius are switching to Ortto.
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Upcoming Events
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MAR
19
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60-minute webinar | sponsored by Goldcast
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MAR
19
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Session 6 of Content Marketer's Crash Course
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MAR
27
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45-minute webinar | sponsored by Wrike
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APR
29
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Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
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