MarketingProfs: Customer loyalty as Covid-19 disrupts supply chains; top B2B marketing approaches; good writing; product experience management

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with Episerver, the Customer-Centric Digital Experience Company.

Wednesday, March 18, 2020

	5 Rules for Growing Customer Loyalty as Coronavirus Disrupts Supply Chains
	The Challenges That Product Experience Management (PXM) Can Solve
	Good Writing Is the Key to Good Marketing
	B2B Sr. Marketer Survey: Most Effective Approaches for 2020 [Infographic]

Five Rules for Growing Customer Loyalty Even as Coronavirus Disrupts Supply Chains

Five rules form the cornerstone of an effective customer management program in a time of supply disruption. If you get it right, the upside is enormous. If you get it wrong, you will likely suffer consequences for years to come.

The Challenges That Product Experience Management (PXM) Can Solve

Constantly expanding customer touchpoints and cross-border commerce make the optimization of product listings and data difficult—and no longer optional. Product experience management can help you meet the needs of customers in today's marketplace.

Are You Ready for a Digital Experience Platform?

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For an unbiased look at the strengths and cautions of the leading digital experience platform vendors, get your complimentary copy of the Gartner Magic Quadrant for Digital Experience Platforms 2020. Download now.

Good Writing Is the Key to Good Marketing

MarketingProfs event

No matter what shiny martech tools you have, you can't succeed without good writing. Join us for the best online event for marketers looking to level-up their writing: Marketing Writing Bootcamp. Get your ticket to Bootcamp.

B2B Senior Marketer Survey: The Most Effective Approaches for 2020 [Infographic]

Senior marketers at B2B companies identify the best channel for producing and nurturing leads, the top content type for moving prospects through the funnel, and the most effective social network for their brand. Check out the infographic for the study's findings.

Profs Picks

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Are you a marketing professional responsible for digital and customer experiences? The digital experience platform (DXP) market is still immature, and that equates to a large variety of potential vendor solutions. So which is the right vendor for your needs? The Gartner Magic Quadrant for Digital Experience Platforms 2020 can help answer that question. Episerver has just been named a Leader in that Gartner Magic Quadrant; its DXP delivers advanced capabilities for content management, personalization, and analytics. To find out more, download your complimentary copy of the Gartner Magic Quadrant report.

What's a really good way to describe what MarketingProfs B2B Forum (#mpb2b) can do for you? Pack a year's worth of marketing knowledge into 2-3 days of intense learning, networking, and fun & shenanigans? Yes... that sounds about right. If previous B2B Forums are any indication, #mpb2b 2020—in San Francisco, November 3-6, 2020—is going to be AMAZING! And the best part? In these uncertain times, thanks to our risk-free cancellation policy, you can register with peace of mind: So register now to save!

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[Webinar] Four Ways to Align Sales and Marketing in 2020
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