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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Monday, March 18, 2019 |
| Five Reasons Every B2B Marketer Should Make the Switch to Google Tag Manager | ||||
| If you're a B2B marketer, you're obsessed with customers' data about their buyer journeys. You want to know how often people visit your webpages, how long they stay, when they leave, what content is getting the most conversions... So if you don't use Google Tag Manager yet, it's time to get up to speed. | ||||
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| Three Reasons Most Content Marketing Fails, and What to Do About Them | ||||
| Instead of flooding the Internet with content that's merely meh, avoid these three content marketing mistakes to ensure that you are strategically producing content that breaks through and wows your audience. | ||||
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| Creating Assets for Your Email Marketing Campaign: A Course | ||||
| An email campaign is bigger than any single message. Every message you send must be thoughtfully, intelligently created to inspire a specific action, and to support your campaign goals. This course shows you how to tackle every aspect of creating an email message. Start creating! | ||||
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| The Top Challenges Facing In-House Creative Teams [Study] | ||||
| Less than half of those who work on in-house creative teams say morale in their group is high, and the top challenge they face is the speed at which they are expected to work. See the many more findings from this study. | ||||
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| 11 Important Skills for Modern Marketers [Infographic] | ||||
| Within a single generation, marketing and consumers alike have been transformed by technology, the Web, and social media. Not only marketers but also small business owners and entrepreneurs now have to continually up their marketing game to keep pace. As a modern marketer, you'll need to master these 11 marketing skills and tactics. | ||||
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