MarketingProfs Today: Naming a Company | Charlene Li on Social Media | Meerkat at Events

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In this issue

1.	How-To: Seven Tips for Creating a Company Name That Tells a Compelling Story
2.	Podcast: Social Media for Executives: Charlene Li on Marketing Smarts
3.	PRO How-To Guide: How to Create the Ultimate Case Study
4.	Survey Says: How Six Common Words Influence 1-to-1 Email Open Rates
5.	My View: Three Ways Event Marketers Can Dig Meerkat

Ebook: Exhausting valuable resources creating content that doesn't get used or fails to convert? Explore three common causes of the campaign content problem and strategies for resolving it. Small investments can result in more leads, higher conversion rates, and increased revenue. Download Ebook.

How-To

Seven Tips for Creating a Company Name That Tells a Compelling Story

By Mark Skoultchi

A good company name doesn't have to tell customers exactly what you do. Names that hinge on a compelling narrative are often far more powerful. Read More

Podcast

Social Media for Executives: Charlene Li on Marketing Smarts [Podcasts]

By Kerry O'Shea Gorgone

Author and Altimeter founder and CEO Charlene Li explains why and how executives should use social media to engage with employees, customers, and their brand's larger audiences. Read More

FOR PRO Members

How-To Guide: How to Create the Ultimate Case Study

In this 28-page guide, you’ll find an 8-step plan for creating the ultimate case study—one that meets both your goals and prospects' needs. Learn to set the right goal for the results you want and find the right subject to write about; also, get tips for spreading the word about your case study... and much more! Read More

Video: The Picture Superiority Effect says concepts are much more likely to be remembered if they are presented as pictures rather than words. But is there a superior picture approach that maximizes the effect? Dr. Zak Tormala of Stanford Business School created a research study to find out. Watch Video.

Survey Says

How Six Common Words Influence 1-to-1 Email Open Rates

By Ayaz Nanji

Should you use, or avoid, certain words in your subject lines when sending emails directly to business contacts? Read More

My View

Three Ways Event Marketers Can Dig Meerkat

By Rob Zaleski

Want to know more about the newest (and trendiest) social app? Check out what Meerkat is and how it can powerboost your marketing. Read More

event calendar

Mar 19	PRO Seminar—10 Powerful Tips for Getting More From Your Analytics
Mar 24	FREE Seminar—How to Deliver Results by Leveraging Individualized Insights
Mar 26	PRO Seminar—Leverage Email for B2B: Tips for Each Stage of the Sales Funnel
Apr 9	MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Apr 10	Virtual Conference—Video Marketing: 3 online sessions—FREE!
Oct 20-23	B2B Marketing Forum 2015—Save up to $700 through March 31 Register Now

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