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| By Peter Baron |
| To reap the proclaimed benefits of marketing automation, marketers have to shift their focus from technology to the creation of personalized, segmented, and customized content matched to customers' needs.
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| To be a successful merchant, you must be both an artist and a scientist, a Michelangelo and an Einstein, right-brained and left-brained. You get the point! In just 10 minutes, you'll learn the top two skills an artist and a scientist must possess and how they mesh together to deliver sales and profitability to your business.
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| Three Things Digital-Savvy CMOs Are Doing Different |
| By Ayaz Nanji |
| Digital-savvy CMOs are excelling in three core areas: using data analytics; establishing strong relationships with consumers via digital channels; and integrating new technologies into enterprises smartly and efficiently, IBM finds.
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How to Create a Great Mobile App [Infographic]
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| By Verónica Maria Jarski |
| As the business world grows increasingly mobile, more companies are using apps to engaging their customers. Are you? If not, check out these questions regarding whether (and how) to create an app.
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| By Kerry O'Shea Gorgone |
| Didn't make it to SXSW Interactive 2014? Don't worry; I took notes. Here are some session takeaways and brand lessons for marketers.
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Mar 25
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