MarketingProfs Today: Customer Retention | Marketing Exec Twitter Use | Professional Development

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In this issue

1.	How-To: Top 5 Keys to Customer Retention
2.	Survey Says: How Marketing Execs Use Twitter: Content Sources, Retweeted Handles
3.	PRO Take 10: How to Create a Social Media Listening Strategy
4.	Infographic: Why Marketers Need Professional Development
5.	My View: Bad or Insufficient Data Is Undermining Your Customer Loyalty Program

Ebook: Exhausting valuable resources creating content that doesn't get used or fails to convert? Explore three common causes of the campaign content problem and strategies for resolving it. Small investments can result in more leads, higher conversion rates, and increased revenue. Download Ebook.

How-To

Top 5 Keys to Customer Retention

By Mike Saldi

Maximizing the lifetime value of your customers is central to maximizing the value of your business. Companies sink or swim based on their ability to retain customers. Read More

FOR PRO Members

Take 10: How to Create a Social Media Listening Strategy

In just 10 minutes, you'll learn how to create a social media listening strategy that will jumpstart your social monitoring efforts, find conversations you can engage in, and help you to better identify prospective customers and industry thought leaders. Read More

Video: The Picture Superiority Effect says concepts are much more likely to be remembered if they are presented as pictures rather than words. But is there a superior picture approach that maximizes the effect? Dr. Zak Tormala of Stanford Business School created a research study to find out. Watch Video.

Survey Says

How Marketing Executives Use Twitter: Top Content Sources, Most Retweeted Handles

By Ayaz Nanji

Nearly half (47%) of the content links shared by marketing executives on Twitter come from mainstream media sources, according to a recent report from Leadtail. Read More

Quick Take

Why Marketers Need Professional Development [Infographic]

By Verónica Maria Jarski

The more skills you have, the more you can contribute to your company's success and your own career. Read More

My View

Bad or Insufficient Data Is Undermining Your Customer Loyalty Program

By Courtney Cunnane

Many marketers running a customer loyalty program face the challenge of not having enough (or the right kind of) consumer insight. Read More

event calendar

Mar 17	FREE Seminar—The State of B2B Marketing Data 2015
Mar 19	PRO Seminar—10 Powerful Tips for Getting More From Your Analytics
Mar 24	FREE Seminar—How to Deliver Results by Leveraging Individualized Insights
Mar 26	PRO Seminar—Leverage Email for B2B: Tips for Each Stage of the Sales Funnel
Apr 9	MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Apr 10	Virtual Conference—Video Marketing: 3 online sessions—FREE!
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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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