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In This Issue
+ How-To: How Olympus Used Augmented Reality to Spur Awareness/Sales
+ PRO: Favorite Seminar—The Seven Deadly Sins of Landing Page Design
+ Survey Says: Small Businesses Stepping Up Social, Search Marketing
+ Quick Take: Mastering the Language of Email Marketing
+ My View: Is Social Media Content Killing Your Business?
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Advertisement  SiriusDecisions states that 50 percent of B2B companies will deploy marketing automation solutions by 2015. Learn how to avoid the biggest mistakes made when evaluating this technology. Download Now!
How-To Case Study: How Olympus Spurred Product Awareness and Sales With Augmented Reality
By Kimberly Smith
Consumers are up to four times more likely to buy a product once they’ve held it. But it can be challenging to get people into stores, let alone within reaching distance of your product. To provide a virtual hands-on experience, Olympus tried a new augmented-reality technology. Read More
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PRO PRO Favorite Seminar: The Seven Deadly Sins of Landing Page Design
Learn how to avoid the seven most common and deadly landing page sins in this fast-paced and entertaining session with noted conversion expert and best-selling author Tim Ash. Read More
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Advertisement  There’s a revolution going on in marketing today. New technologies emerge. Communication channels shift and fragment. Delivery of measurable ROI is critical. This white paper, Ten Steps to Effective Email Marketing, presents ten strategies for B2B and B2C marketers deliver integrated, measurable email marketing campaigns in the evolving online landscape.
Survey Says
Small Business Marketing: Social, Search Fastest-Growing Channels
Despite a lack of investment in marketing technologies and staffing over the past two years, many small businesses are now stepping up investments in digital channels such as social media, search, and online advertising. Read More
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Quick Take
Mastering the Language of Email Marketing
Don't forget the basics. Email marketing rewards those who know what they're doing, and punishes those who do not. Do you know what all the lingo means—and why it matters? Read More
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My View Is Social Media Content Killing Your Business?
By Mark Ivey
Quick question: Is your company's social media content engaging, relevant, and compelling? Do your blogs draw comments and really resonate with your audience? If not, your weak content could be doing damage to your business. Read More
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@PaulDunay F-Commerce - Rise Of The Facebook Consumer https:////6sen.se/i1h1Nd
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Forum Today's Question
By iujhb98 on 3/13/2011 at 4:06 PM
How should a company go about building relationships with magazine editors in order to have products mentioned in articles? Go To Question
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Mar 17
 PRO Seminar—The Truth About Leads with Dan McDade
Mar 22
 FREE Seminar—Rethinking Rich Media sponsored by Limelight Networks
Mar 24
 PRO Seminar—The NOW Revolution with Amber Naslund and Jay Baer
Apr 7-22
 MarketingProfs University LIVE—Social Media Marketing Fast Track save $200 with code SMFAST
Apr 8
 Digital Marketing World—Measurement Free online conference
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save
 
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