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Together with the Smarter GTM Company
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Wednesday, March 16, 2022
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Put Me In, Coach
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MarketingProfs State of B2B Training Report
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| Only 13% of B2B marketers get personal recommendations to improve their professional performance. Yet, 79% of "very prepared" marketers have formal assessments to focus their training. Discover what else prepared marketers do differently in this first-of-its-kind State of B2B Marketing Training report. |
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| Profs Picks |
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| Using fragmented GTM systems can feel like making multiple airport connections instead of landing a direct flight: It wastes time, energy, and resources. You can miss connections, and your journey has its ups and downs. Likewise, fragmented GTM leads to missed opportunities and clunky buying journeys plagued by irrelevance, friction, and omni-spam. Demandbase is your direct flight: It solves those problems by optimizing and automating new digital buying journeys so you can eliminate fragmentation, dramatically improve buying experience, and slam-dunk your sales and marketing goals. With Demandbase, you get a streamlined, automated machine that delivers predictable pipeline, faster growth, and a better buying experience. Demandbase's resources on predictive analytics for Smarter GTM and better account intelligence will put you on a smooth ride from takeoff to landing. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMO, Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| RightBound Raises $15M More to Automate B2B Sales Development VentureBeat |
| Demandbase Teams Up at the World Wide Web Consortium to Help Shape the Future of Privacy and Advertising PR Newswire |
| KS&R Acquires Buyer Persona Institute PR Newswire |
| Adobe Unveils New AI Innovations for Personalizing Experiences MarketScreener |
| RIBBIT Secures Series A Funding Led by ABS Capital PR Newswire |
| Playter Raises USD$1.7M to Bring BNPL to the B2B Space The Paypers |
| TrustRadius Announces LinkedIn Matched Audiences Integration PR Newswire |
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